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U.S. Open AR built by Deloitte

Making an impact that matters for the USGA by innovating the fan experience

For the 2021 U.S. Open and U.S. Women’s Open, Deloitte and the United States Golf Association (USGA) developed an innovative augmented reality (AR) experience that allows fans to immerse themselves in the Championships like never before. Enter U.S. Open AR built by Deloitte.

Create your own 3D viewing experience with these 2021 U.S. Open Augmented Reality app features:

     

 

Custom Player Pairings: Compare how your favorite golfers performed against each other, even if they weren’t paired together in the field.


 

2008 U.S. Open Playoff: Experience iconic shots from the first U.S. Open at Torrey Pines in 3D.


 

360° Tours: Explore the historic clubhouse at The Olympic Club and The Lodge at Torrey Pines.

   

*Live data available during the 2021 U.S. Women’s Open (June 3–⁠6, 2021) and U.S. Open (June 17–⁠20, 2021) Championships.

From vast wall-sized data visualizations to powerful virtual and augmented reality experiences, Deloitte and the USGA are using emerging technologies to help golf fans connect to the game in new ways. See how Deloitte built the 2021 U.S. Open Augmented Reality app and brought a new dimension to the fan experience.

The U.S. Open AR app elevated the fan experience and has since been recognized with multiple industry awards:

Supporting golf facility sustainability

We worked with the USGA to identify market gaps and areas of opportunity to help facilities make data-informed decisions and better manage their costs. Through our analysis, Deloitte helped the USGA prioritize investment in digital tools and solutions to make better use of essential resources such as labor, chemicals, nutrients, and water for facilities—the foundation of the game.

Reimagining a golf ecosystem

We helped the USGA deliver more value to their core constituents through developing recommendations to shape their future membership model, underpinned by stronger partner relationships with regional associations.

Making connections through golf

The Green Dot Golf Club (GDGC) was established in 2014 to bring Deloitte professionals together through the game of golf. With more than 5,000 active members, GDGC spans across 37 local chapters in the United States. In 2019, more than 1,500 Deloitte US professionals participated in PLAY9 outings, a strategic initiative to make golf more accessible for today’s players and enhance Deloitte’s commitment to well-being with an afternoon on the course.

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