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A lasting legacy
How major sporting events can drive positive change
As a catalyst for change, major events can elevate the host country or city’s global stature and accelerate its economic, political, and social development.
Hosting major sporting and entertainment events is becoming increasingly attractive to governments around the world. With the whole world watching and fierce competition from emerging cities and countries, hosting an event can be a high-stakes game, but one that can pay off in the long term if done right.
Events allow host countries and cities the chance to accelerate infrastructure development, improve public image, and foster collaboration between the public sector, private sector, and community. They create opportunities to generate new ideas and change behaviors such as environmental sustainability, diversity, and community involvement. These benefits can have a truly transformational effect on a community, but they can also be challenging to initiate and deliver without an effective plan that considers all of the stages of the event lifecycle—from pre-bid to post event.