Crowd sourcing


Unlocking the power of crowdsourcing for the public sector

A getting started guide for managers and executives

In a time of constrained budgets, evolving workforce needs, and increasingly complex challenges, how can government leaders generate better solutions more quickly and cost-effectively while driving improved citizen engagement and satisfaction? Enter crowdsourcing. This innovative practice allows executives and managers to augment their capabilities with hundreds of experts or tap into thousands of citizen solvers. This paper from Deloitte’s crowd innovation practice–Deloitte Pixel–describes the value of crowdsourcing, practical opportunities to engage the crowd, and best practices for making effective use of this powerful capability.​

The value of crowdsourcing

A public sector guide to harnessing the crowd

Public sector leaders have been asked to do more with less and are increasingly expected to drive innovation. What if instead of relying on a handful of people, they could ask the other 99.99 percent of the world to weigh in? This access is the promise of crowdsourcing and the public has been experimenting with dramatic results.

In recent years, the crowd has served as a catalyst to jumpstart new thinking and increase organizational agility. This paper provides a getting started guide for managers and executives interested in applying this innovative technique to solve problems. Each section provides explicit case studies of where this approach has worked across a diverse set of public sector organizations and concludes with clear next steps to begin harnessing the power of the crowd.

This paper aims to answer five critical questions facing leaders who want to champion this approach

  • Why is the crowd important? Explains how the public sector is unique when crowdsourcing and why every leader should consider this approach
  • What is the value of the crowd? Explores three potential benefits of crowdsourcing including 1) diverse solutions, 2) resource maximization, and 3) increased engagement
  • When to engage the crowd? Identifies four situations well-suited for the crowd including 1) understanding issues, 2) obtaining ideas, 3) testing solutions, and 4) extending resources
  • How to begin with the crowd? Lists three key steps to start with crowdsourcing including 1) understand objective, 2) design parameters, and 3) manage execution
  • What is next for the crowd? Takes a look at the future of crowdsourcing and discusses some predictions for how organizations might use this approach within five years
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The craft of incentive prize design

​Related to crowdsourcing is the use of incentive prizes to induce crowd contributions in the form of pay-for-performance.

To explore this sub-topic of designing and executing prizes, please refer to the Deloitte Insights article, "The craft of incentive prize design."

The craft of incentive prize design

Let's talk

Jonathan Baba
Deloitte Consulting LLP
+1 540 687 1952


Keith Rodgers
Senior Manager
Deloitte Consulting LLP
+1 216 346 0885

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