Welcome to the big leagues: The rise of eSports has been saved
Welcome to the big leagues: The rise of eSports
Part of the User Friendly podcast series
eSports are drawing huge audiences. And now companies across media and entertainment are betting big on this growing industry. What can they do to attract even more players?
Expanding the reach of traditional media
In this episode, Doug Van Dyke and Domenic Vermillion explore the history of eSports, how franchising trends in traditional sports could translate to gaming, and global advertising opportunities for media companies.
There’s been a phenomenal shift in technology, and that’s really driving this kind of deep immersive shared gaming experience across all genres and demographics.
ESports graduates to the big leagues
Can eSports help media and entertainment companies access a changing audience?
With competitive video games drawing larger audiences, eSports is filling arenas and boosting bottom lines for the likes of game publishers and marketers. Read about the opportunities for entertainment companies to capitalize on the boom.
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