The exponential growth of women’s sports has been saved
Podcast
The exponential growth of women’s sports
How organizations can keep the ball rolling
From the 2024 Paris Olympics to the WNBA, women’s sports have made a big splash on screens and in headlines. Increased interest from fans, broadcasters, and brands is driving rapid growth in the investment of women’s sports. Hear about new opportunities for organizations to capitalize on this expanding market in this episode of User Friendly.
User Friendly: The exponential growth of women’s sports
Listen and subscribe to the User Friendly podcast
Visit the User Friendly library for the full collection of episodes
“We’re seeing that type of progress because of the makeup of our audience. Fans of women’s sports are 54 times more aware of women’s sports sponsors. They’re 45% more likely to consider or purchase from a sponsor brand compared to men’s sports and overall, they’re two times as likely to recall the brands that they’ve seen sponsoring us.”1
—Colie Edison, Chief Growth Officer, WNBA
In this episode of User Friendly, Chief Growth Officer of the WNBA Colie Edison and Deloitte’s Global and US Sports practice leader Pete Giorgio join us to explore the recent rise in women’s sports fans and viewership. We also discuss the importance of corporate sponsors, highlighting an exciting new initiative—the Athena Pledge—that will allow brands to help shape and accelerate the future of women’s sports.
1The Collective, The new economy of sports – Part I: The unparalleled value of professional women athletes, Wasserman, 2024.
Get in touch
Recommendations
Athena Pledge
Why Deloitte is investing in women’s sports
Proud Sponsor of Professional Women Everywhere | WNBA
Deloitte has a long, proud history of supporting women leaders in sports and business. It’s why we’re proud to sponsor the WNBA and our work to support professional women everywhere.
