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Marketing to kids
Strategies to effectively engage young audiences amid evolving regulations
As kids’ media habits shift from traditional TV to numerous platforms in a fragmented digital landscape, we’re seeing significant changes in the world of children’s marketing and advertising. Hear how brands, content publishers, and creators can adapt their strategies to effectively reach and engage young viewers—while complying with regulations—in this episode of User Friendly.
User Friendly: Children’s marketing and evolving advertising regulations
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“I think people really forget that kids are people too—different ages, different life stages, different tastes, different platform preferences—and sort of leaning into that is going to become more and more critical over time.”
—Eric Berger, Common Sense Networks
How children interact with brands and consume media has significantly shifted—even compared to just five years ago. As kids form brand loyalties at a very young age, it’s important for companies to start nurturing authentic relationships today with these audiences that will have more purchasing power later on.
In this episode, Eric Berger, CEO of Common Sense Networks, joins host Hanish Patel to explore the dynamic world of advertising for kids and strategies to help companies connect with them in a safe way.
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