Podcast

Creator economy growth

Catch up on user-generated content trends

Social platforms are poised to lead and accelerate the creator economy by using technology to meet creators’ evolving needs, providing personalized experiences at scale and increasing opportunities for monetization and loyalty. But how exactly can social platforms ensure this outcome? Tune in to our User Friendly podcast for insights on creator economy trends from technology leaders at YouTube and Deloitte.

User Friendly: Creator Economy Monetization

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      Thematically, creators are looking for platforms to be their partners. And the way we think about it is, we succeed when our creators succeed. And if you’re business partners, you have to have constant communication and try to be transparent where you can with your business partners.

      —Thomas Kim (TK), Director of Product Management – Creator Monetization, YouTube

       

      In this episode of the User Friendly podcast, Thomas Kim (TK), Director of Product Management – Creator Monetization at YouTube and Dennis Ortiz, Principal at Monitor Deloitte and US Advertising, Publishing, Social Media, and Platforms sector leader, join host Hanish Patel. They explore how creator economy platforms can support and encourage creators by providing opportunities for monetization and building loyalty, while prioritizing transparency and trust. They also consider the impact of generative AI on creator economy growth.

      Lifetime value services for platforms in a creator economy

      Boosting creator monetization and loyalty on social platforms