Vaccines have US consumers feeling less anxious about the pandemic—and less focused on stocking up on groceries and household goods.
Key insights about US consumers from Deloitte’s State of the Consumer Tracker
- Consumers’ anxieties have retreated slightly as new cases of COVID-19 decline and the pace of vaccinations rise. In Deloitte’s latest survey, only 29% of respondents stated they were more anxious during the survey week than the week before, one of the lowest figures since the survey launched in April 2020. Consumers’ concerns about their well-being and that of their family and immediate circle have also fallen (figure 1). A declining share of respondents attributing the virus as a key reason behind their anxiety (figure 2) also suggests fewer concerns about the pandemic.
- The economic scars of the pandemic remain highly visible. As figure 2 shows, about 47% of respondents attribute their anxiety to financial stress and 28% to their employment situation. And a sizable share of respondents is worried about upcoming payments such as rent, credit card, and mortgage (figure 3).
- With fears about the virus starting to ease a bit, consumers are not stocking up on essentials as they had in the early stages of the pandemic. The shares of respondents who intend to spend more on groceries and household goods in the next four weeks compared to the prior four weeks have been edging down (figure 4).