Consumer and patient engagement in health care has been saved
Consumer and patient engagement in health care
Growth of consumerism in health care
The vast proliferation of consumer innovations seen in areas like online purchasing, social media, digital marketing, and personalized services are beginning to make their way into health care. With the explosion of digital tools to manage health and the rise of classic “consumerism” in the health care space, this transformation in consumer behavior is driving many health care and life sciences organizations to rethink their consumer relationships and patient engagement strategies.