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Perspectives

The future of health

How innovation will blur traditional health care boundaries

The life sciences and health care industry is on the brink of large-scale disruption. In a future of health that’s defined by radically interoperable data, open yet secure platforms, and consumer-driven care, what role will you play?

2040: Our vision for the future of health

By 2040, health care as we know it today will no longer exist. There will be a fundamental shift from “health care” to “health.” And while disease will never be completely eliminated, through science, data, and technology, we will be able to identify it earlier, intervene proactively, and better understand its progression to help consumers more effectively and actively sustain their well-being. The future will be focused on wellness and managed by companies that assume new roles to drive value in the transformed health ecosystem.

Driven by greater data connectivity; interoperable and open, secure platforms; and increasing consumer engagement, 10 archetypes are likely to emerge and will replace and redefine today’s traditional life sciences and health care roles to power the future of health. The 10 archetypes will fall into three distinct, but interconnected, categories:

  • Data and platforms: These archetypes will be the foundational infrastructure that form the backbone of tomorrow’s health ecosystem. They will generate the insights for decision making. Everything else will build off of the data and platforms that underpin consumer-driven health.
  • Care enablement: These archetypes will be connectors, financers, and regulators that help make the industry’s “engine” run.
  • Well-being and care delivery: These archetypes will be the most health-focused of the three groupings, made up of care facilities and health communities—both virtual and physical, and will provide consumer-centric delivery of products, care, wellness and well-being.

All three components need to be fully functioning and integrated for the future of health to come to life.

Whether it’s just one or several of these archetypes, life sciences and health care organizations need to make choices now to decide which role(s) they want to play in the future. Critical to this decision is understanding how multiple archetypes could fit together into a cohesive strategy and new business models required for success in the future.

What role will you play in the future of health? Explore the 10 archetypes below. 

Why 2040?
Fundamental shifts in innovation tend to occur in seven-year cycles. And while it’s possible to foresee what could happen over the next one or two cycles, looking ahead to 2040 (three cycles from now) will likely reveal a completely different reality than what we can comprehend today.

Looking back over the past three innovation cycles gives us a glimpse into how breakthrough innovations can quickly disrupt an industry and become the norm.

In 1998, the first robot-assisted heart bypass was performed. Today, robotic surgery is standard for many procedures. In 2000, the first rough draft of a human genome was announced—a $1 billion undertaking that took 13 years. Today, for less than $100, we can learn whether we have the specific genetic variants for BRCA1 and BRCA2 through the mail and without an order from a physician.

What will emerge in the next 21 years that will dramatically reshape the life sciences and health care industry?

The 10 archetypes defining the health ecosystem of the future

Let's talk: In a future of health that's defined by radically interoperable data, open yet secure platforms, and consumer-driven care, what role will you play?

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