Consulting Services for Consumer Products
Leading in the face of change
The consumer products industry today faces virtually unprecedented challenges and opportunities. Eroding brand loyalty, increased merger and acquisition activity, enduring recessionary consumer attitudes and the rising influence of digital technologies on shopping behavior all threaten traditional business models–but also give rise to new and exciting ones. In the face of changing consumer needs and behaviors, Deloitte’s Consumer Products team is working with clients to strengthen analytics, improve internal operations and develop new market-facing capabilities and channels. With experience across a wide range of sectors–including food and beverage, personal and household goods, agribusiness, apparel and footwear, and household durables–we position our clients to lead in the face of change.
Services and solutions
- Capability Transformation
- Corporate & Business Unit Strategy
- Disruption, Big Data and Analytics
- Marketing Strategy & Transformation
- Sales & Service Transformation
- Winning with Retail
- Finance Transformation
- Integrated Performance Management
- Capital Productivity
- HR Transformation
- Mergers & Acquisitions
- Restructuring / Service Delivery Transformation
- Supply Chain Strategy & Transformation
- Sourcing & Procurement
- Manufacturing & Distribution Optimization
- Resource Excellence
- Food & Product Safety
- Outsourcing Advisory Services
- IT Strategy & Transformation
Writing the annual outlook requires pausing and reflecting on not only recent industry trends, but also the interrelationship of trends over decades. More than anytime over the past two decades, the path forward feels challenging and fraught with peril. Strategic issues facing consumer product (CP) companies today require new approaches in this dynamic marketplace. Pat Conroy, vice chairman and US Consumer Products leader, Deloitte LLP, shares his perspective on the year ahead, as well as some tips that can help your company manage and innovate through the current climate of uncertainty.
After four years of managing this study, we are seeing the long term impacts of the recession and how it is driving consumer behavior and brand choices. Brand loyalty is low; consumers remain focused on saving money in the aisles, and they are becoming more resourceful as to how and where they play the shopping game. This report takes an in depth look at how to win in this fundamentally changed marketplace and offers a growth playbook for success for packaged goods companies.
Today, many brands struggle to maintain relevance and a price premium. Shifts in channels and a more heterogeneous consumer base are weakening the traditional fences they once maintained around sizeable consumer populations. Building new, more effective fences amid the complexity will require a different approach.
Additively manufactured food may be more of a novelty than an industry game-changer—for now. Yet advances in technology and innovations in its application could mean that science fiction may become fact sooner than expected.
The time could be ripe for consumers and consumer products companies to embrace cognitive technologies, which can offer companies ways to deliver benefits to consumers to a greater degree than previously possible.