The smartphone multiplier - Toward a trillion-dollar economy

  • We predict that the smartphone multiplier will drive US$459 billion of revenue in 2020 alone. This represents a 15 percent increase over the prior year, already greater than the US$26.6 billion (6 percent) year-over-year growth that smartphones may see in 2020.
  • In 2020, we expect the three largest elements of the smartphone multiplier to be mobile advertising, apps (mostly games), and hardware accessories. These three elements together will generate US$370 billion, or 81 percent of the total, in 2020.

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