Interactive
11 March 2025

ConsumerSignals

ConsumerSignals is a longitudinal exploration of consumer spending behavior and the drivers behind it. Every month, we survey thousands of consumers across more than a dozen countries about their sense of financial well-being, spending intentions, and upcoming purchases big and small—from their next trip to the grocery store to upcoming vacations, next vehicle purchase, and more.

Now in its fourth year, ConsumerSignals provides a view into consumers’ everyday finances and the spending strategies being used to navigate an unpredictable world. We invite you to explore our interactive data dashboard, collection of proprietary consumer indices, and deep-dive articles.

Global financial well-being

102.4

The global financial well-being index decreased to 102.4 in February, down from 103.1 last month, and down from 103.0 a year ago.​

Financial and spending sentiment

Financial well-being

Financial well-being sentiment continues to recover from 2022 lows. But the recovery’s pace is losing momentum.

Explore financial well-being

Spending intent

The recovery in financial sentiment has yet to translate to stronger discretionary spending intentions so far in 2024.​

Explore spending intent

Jump to Sector Insights

Retail & consumer products

The percentage of respondents engaging in cost-saving behaviors at grocery stores remains in flux as many across the globe acclimate to a jump in food prices.

Explore retail & consumer products

Travel & hospitality

While a run of strong leisure travel intent shows signs of easing, many continue to prioritize leisure travel ahead of other discretionary categories.

Explore travel & hospitality

Automotive

Global vehicle purchase intent shows mixed signals across key markets.

Explore automotive

Table of contents

Financial well-being Spending intent Retail & consumer products Travel & hospitality Automotive Related content

Financial well-being

Deloitte's financial well-being index (FWBI) captures changes in how consumers are feeling about their present-day financial health and future financial security. Unlike consumer confidence indices, which often focus on consumer opinion about economic conditions (e.g., health of the economy or labor market), the financial well-being index focuses on the consumer’s own financial experience, where they’re the experts.

Deloitte's financial well-being index (FWBI)

April 2020 = 100 (unless noted otherwise)

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2 selected
84 selected

Spending Categories

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INDEXJan ‘21Jan ‘22Jan ‘23Jan ‘24Jan ‘25Sept ‘20Feb ‘256065707580859095100105110115120125130

Global

United States

How we measure financial well-being

Financial well-being is measured across six dimensions of financial health (details in the info button above).

Higher index values indicate stronger financial well-being.

The global index line represents an average of eight of the top 10 global economies by 2022 GDP according to World Bank.

KEY Takeaways

The global financial well-being index decreased to 102.4 in February, down from 103.1 last month, and down from 103.0 a year ago.​

Dive Deeper

Global financial well-being: A robust recovery losing momentum

ARTICLE 8-MIN READ

Consumers navigate financial ups and downs

ARTICLE 4-MIN READ

Explore financial well-being

Delve into the metrics that comprise Deloitte’s FWBI and more

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1 selected
30 selected

Spending Categories

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PERCENTAGEOct ‘22Jan ‘23Apr ‘23Jul ‘23Oct ‘23Jan ‘24Apr ‘24Jul ‘24Oct ‘24Jan ‘25Sept ‘22Feb ‘2534363840424446485052

United States

Metric: Will have enough money to live my best life in five years from now

Age: All

Income: All

KEY TAKEAWAYS

38% of global survey respondents expect their finances to improve within the next year, down from 41% eight months ago.

Dive Deeper

Financing today, banking on tomorrow

ARTICLE 6-MIN READ

From one financial challenge to the next

ARTICLE 6-MIN READ

The pursuit of happiness … if you can afford it

ARTICLE 6-MIN READ

Global inflation concern

Percentage of survey respondents concerned about rising prices for everyday purchases

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  • 0
  • 10
  • 20
  • 30
  • 40
  • 50
  • 60
  • 70
  • 80
  • 90
  • 100

Gender: All

Age: All

Income: All

Source: Deloitte research, current survey wave.

KEY TAKEAWAYS

Concern around rising prices persists and remains widespread, but inflation sentiment varies significantly by country. The percentage expecting higher gas/fuel prices is back on the rise.

Dive Deeper

When inflation concerns persist for too long

ARTICLE 5-MIN READ

Global inflation concern: A longitudinal view

Percentage of survey respondents concerned about rising prices for everyday purchases

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Spending Categories

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PERCENTAGEJan ‘22Jan ‘23Jan ‘24Jan ‘25Sept ‘21Feb ‘25666870727476788082848688

United States

Gender: All

Age: All

Income: All

Source: Deloitte research from September 2021 to present.

KEY TAKEAWAYS

76% of global respondents are concerned about rising prices for everyday purchases, up from 73% six months ago.

Dive Deeper

Living in inflation’s wake

ARTICLE 4-MIN READ

Spending intent

Spending intentions represent the amount consumers estimate they’ll spend over the next four weeks.

Spending intentions index

Estimated monthly spending amount (% change) (Base = Avg Oct/Nov/Dec 2021)

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Spending Categories

All Non-discretionary categories
Groceries
Health care
Housing
Transportation
All discretionary categories
Child care
Clothing
Education
Electronics
Everyday household goods
Home furnishings
Leisure travel
Mobile/data/internet
Personal care
Recreation and entertainment
Restaurants/takeout
Saving and investing
Total spending

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PERCENTAGEJan ‘23Jan ‘24Jan ‘25Jan ‘22Mar ‘25-50-40-30-20-1001020304050

United States

Saving and investing

Total spending

Age: All

Income: All

Methodology Note

Spending intentions are represented using a three-month exponential moving average (EMA). An exponential moving average (EMA) is a type of moving average that places more weight on recent data points, making it more responsive to recent price changes compared to a simple moving average (SMA). EMA is commonly used to smooth out data and help visualize long-term trends.

Non-discretionary categories were recategorized to include housing, transportation, groceries, and health care.

Source: Deloitte research from November 2021 to present.

KEY TAKEAWAYS

Global total spending intentions held steady in March compared to last month and increased slightly compared to a year ago.

Retail & consumer products

Insights on everyday purchases to splurges

Food frugality index (FFI)

Sept 2022 = 100

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Spending Categories

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INDEXOct ‘22Jan ‘23Apr ‘23Jul ‘23Oct ‘23Jan ‘24Apr ‘24Jul ‘24Oct ‘24Jan ‘25Sept ‘22Feb ‘256065707580859095100105110115120125130

Global

United States

Age: All

Income: All

What is the FFI?

Everyone needs to eat, but food is becoming less affordable for some.

The FFI is a monthly proprietary measure of behaviors associated with financial stress at the grocery store—and how they may be shaping the way consumers shop for food.

Higher index values indicate consumers cite being more frugal.

Source: Deloitte research from September 2022 to present.

KEY Takeaways

The global food frugality index held steady at 96.6 in February, up slightly from 96.3 last month, and down from 98.1 a year ago. ​

Dive Deeper

Food fight: Consumers confront inflation with frugality

ARTICLE 7-MIN READ

Food frugality behaviors

Explore the cost-saving behaviors that comprise Deloitte’s FFI

KEY Takeaways

Globally, saving by reducing at-home food waste and only buying essentials are among the two most popular ways consumers continue to navigate higher food prices.

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Spending Categories

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30%Purchasingmostly storebrands29%Purchasinglow-costingredients25%Purchasinglower-cost meatsor cuts41%Saving byreducingat-home foodwaste31%Buying onlyessentials23%Buying less thanwanted

Dive Deeper

Grocery shopping with personality

ARTICLE 8-MIN READ

United States

Age: All

Income: All

Survey date: February 2025

Economize

Trade-off

Source: Deloitte research from September 2022 to present.

Price perceptions

Percentage of respondents that expect higher prices next month

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42 selected

Categories

Gasoline/fuel
Restaurants
Grocery

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PERCENTAGEJan ‘22Jan ‘23Jan ‘24Jan ‘25Sept ‘21Feb ‘254045505560657075808590

United States

Grocery

Gasoline/fuel

Age: All

Income: All

Methodology Note

From September 2021 to August 2022, respondents cited their perception of current prices compared to the prior month. Starting in September 2022, respondents cited their expectations of prices in the upcoming month.

Source: Deloitte research from September 2021 to present.

KEY Takeaways

67% of global respondents expect higher gas/fuel prices in February, up from 58% five months ago. ​​

Splurge purchases

Insight into where consumers are splurging, how much they’re spending, and what’s driving it

KEY Takeaways

70% of US respondents in February made at least one splurge purchase to treat themselves, no change from last month and down from 82% a year ago.

US$50

Median amount of last splurge purchase

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1 selected

Spending Categories

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05101520253035Household goodsPetHome and kitchenHealth and wellnessToys and hobbiesElectronics and accessoriesPersonal careClothing and accessoriesFood and beverage1%2%3%3%7%7%9%28%39%

United States

Age: All

Income: All

Methodology Note

Data shown represents the percentage of survey respondents who made their last splurge purchase in a particular category (rolling two months).

Source: Deloitte research from September 2022 to present.

Dive Deeper

For consumers, splurges aren’t just lipstick

ARTICLE 5-MIN READ

Top three drivers of joy purchases

Among respondents who made a splurge purchase in the past month

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Showing results for: United States

21%

Comforting

15%

Relaxing

13%

Practical or useful

Travel & hospitality

A view into global leisure travel demand and how consumers are weighing planning decisions for upcoming trips

Year over year travel spending intentions

Indexed % change

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— Select —

Spending Categories

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Australia

Age: 22 – 30

Income: High

Methodology Note

Starting in September 2022, a split-sample approach was taken to control for agreement bias. Respondents were randomly shown a positive or negative version of each statement.

Source: Deloitte research from September 2022 to December 2022

KEY Takeaways

Leisure travel booking intentions continue to show resilience, with most segments even (or stronger) year-on-year.

Private accommodations remain an exception.

Leisure travel intentions

Percentage that plan to engage in each travel segment for leisure travel within the next three months

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42 selected

Spending Categories

Car rental
Cruise
Domestic flight
Hotel
International flight
Private accomodation
Rail

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PERCENTAGEJan ‘22Jan ‘23Jan ‘24Jan ‘25Sept ‘21Feb ‘25202530354045505560

United States

Hotel

Private accomodation

Age: All

Income: All

Source: Deloitte research from September 2021 to present.

KEY TAKEAWAYS

31% of global respondents plan to book an international flight for leisure travel within the next three months, up from 30% a year ago. ​

Dive Deeper

Bags packed: Reuniting with lost vacations

ARTICLE 4-MIN READ

Travel planning (net intent)

Which statements best describe how you’re thinking about your next leisure trip? (among survey respondents planning to travel for leisure within the next three months)

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4 selected

Spending Categories

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NET INTENTA destinationcloser tohomeVisit duringless populartime of yearTravel fewernightsLow-costairlineCheapestflightitineraryCheapestseatsFurther fromwhere I wantto beBudgetlodgingFreeactivitiesMinimizerestaurantspendingA destinationfurther fromhomeVisit duringmost populartime of yearTravel morenightsFull-serviceairlineMostconvenientflightitineraryUpgradedseatsCloser towhere I wantto beUpper-classlodgingSpend ontheexperiences Iwant to haveIndulge onrestaurants-100-80-60-40-20020406080100When and where I travelAirlineLodgingIn-destination

United States

High

Med

Low

Total

Age: All

Income: High,Med,Low,Total

Survey date: February 2025

Methodology Note

Net intent represents the percentage of survey respondents that selected the more expensive trip option (top row) minus the less expensive trip option (bottom row).

Source: Deloitte research from September 2022 to present.

KEY TAKEAWAYS

Globally, consumers say they are least willing to make cost compromises around hotel locations, vacation destinations, and convenience of flight itineraries.

Automotive

Exploring vehicle purchase intentions and key mobility behaviors

Vehicle purchase intent (VPI) index

October 2021 = 100

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Spending Categories

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INDEXJan ‘22Jan ‘23Jan ‘24Jan ‘25Oct ‘21Feb ‘2565707580859095100105

United States

Age: All

Income: All

KEY TAKEAWAYS

Vehicle purchase intent varies from country to country and is largely dependent on factors like consumer demographics and their purchasing power, economic conditions, vehicle prices, fuel prices, and government policies and regulations.

Dive Deeper

Mobility in the eye of the storm

ARTICLE 6-MIN READ

Top three drivers of purchase intent

What is the main reason you will be acquiring a vehicle?

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Showing results for: United States

23%

High maintenance cost

22%

Drive something different

18%

New vehicles features

Key behaviors impacting mobility

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Showing results for: United States

29mi/47km

Average daily driving distance

63%

Expecting higher gas/fuel prices next month

2.0

Number of days per week people work from home

Electric vehicle purchase intent

What type of engine would you prefer in your next vehicle?

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Spending Categories

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PERCENTAGEApr ‘23Jul ‘23Oct ‘23Jan ‘24Apr ‘24Jul ‘24Oct ‘24Jan ‘25Jan ‘23Feb ‘2524262830323436384042

United States

Percentage of respondents preferring an EV for their next vehicle

Age: All

Income: All

KEY TAKEAWAYS

42% of global respondents would prefer an EV for their next vehicle, up from 40% a year ago.​

Dive Deeper

Climbing the EV transformation mountain

ARTICLE 6-MIN READ

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Consumers and the companies that serve them face a rapidly changing world, altering what, how, and where we buy products and services. Both consumers and businesses are buying into better products, services, and solutions to achieve their goals. The Deloitte Consumer Industry Center delivers insights to help automotive, consumer products, retail, transportation, hospitality, and services sector executives better understand their business environment, its direction, and the choices in front of them.

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Steve Rogers

Steve Rogers

Managing Director