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Perspectives

CMO perspectives: Talent and culture

How marketing can unlock the talent experience

The new talent experience represents a wide swath of individuals, including gig workers, brand ambassadors, social influencers, and partners—all with differing perspectives, experiences, and goals. Successful organizations account for each of these varying groups and create alignment with the organization's purpose.

To help create a sound talent marketing strategy, the CMO can serve as a leader, convener, and facilitator in building an environment that supports each individual worker. This undertaking starts with understanding the broad and diverse pool of people that could be considered talent, and then working inside and outside an organization’s walls to boost engagement, loyalty, and commitment.

Your company can create a better talent marketing strategy by serving as a leader, convener, and facilitator. A talent and culture base that supports each individual worker by accounting for their capabilities, experiences, and goals can build loyalty on the customer and employee side.

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