CMO Survey


The CMO Survey: Spring 2019 report

What insights can we gain from marketing leaders?

Keep up with the latest trends in the business of marketing through our CMO Survey, published every six months and now in its tenth year.

The CMO Survey Spring 2019: Continued focus on growth

The latest CMO Survey reveals that marketing leaders are embracing new marketing tactics and technologies, and are showing a growing reliance on analytics for decision making. The use of analytics reached the highest point recorded in six years. Marketing leaders are investing more in the use of artificial intelligence (AI) and expect these technologies to be implemented to a greater extent across the next three years. In addition, a majority of companies report using AI for content personalization, predictive analytics for customer insights, and targeting decisions.

The marketing function continues to take greater ownership across a wide array of growth activities and are expected to continue to do so. Leaders are increasingly confident in the changing marketing landscape and positioned for continued growth in their role.

How does your company compare?

Select your response to the questions below to see how you and your organization compare to those surveyed.

Share our key insights and findings

This year’s CMO Survey included key findings across a variety of topics. Save our graphics below for use on your social media channels and to provide important peer data in your reports.

About The CMO Survey

Deloitte supports the CMO Survey—conducted biannually since 2008 by Duke University’s Fuqua School of Business marketing professor Christine Moorman—as a measure of how marketing leaders are navigating this brave new world. The survey reports on their priorities and plans enabling marketers to compare staffing, budgeting, and investment areas, and identify potential trends.

Interested in participating in the upcoming CMO Survey?

About The CMO Program

Deloitte’s CMO Program supports CMOs as they navigate the complexities of the role, anticipate upcoming market trends, and respond to challenges with agile marketing. CMOs often hold one of the most innovative and challenging roles in business today.

Those who excel can operate at the highest level to drive growth and create value for their organizations. Deloitte helps bolster the value CMOs deliver as they advance along their career journeys.

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