The CMO Survey: The transformation of marketing has been saved
The CMO Survey: The transformation of marketing
Emerging digital, social, and political trends
The 26th edition of The CMO Survey explores how marketing activities, spending, jobs, and performance have been affected by the COVID-19 pandemic, as well as increased political and social upheaval over the course of the past year.
- The continued impact of COVID-19 on marketing
- Key marketing benchmarks
- Marketing optimism is rebounding
- The importance of marketing’s role is on the rise
- Digital marketing is a key pillar of pandemic success
- Marketing’s response to political and social issues
- Marketers are still focused on the short term
- Job outlook for marketers improves as pandemic progresses
- AI and machine learning
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The continued impact of COVID-19 on marketing
The past year has been challenging for businesses, marketers, and customers alike. The COVID-19 pandemic upended traditional means of doing business and communicating. Political and social events encouraged many businesses and leaders to publicly respond and adapt business practices. Globally, organizations and marketing leaders have been forced to pivot their traditional go-to-market strategies, talent structures, and ways of doing business in order to stay afloat.
Our continued look at the impact of COVID-19 on marketing from a budget, performance, talent, and organizational perspective is available in our latest research. From a survey of 356 senior-level marketers, these forward-looking insights focus on digital investments, the impact of social and political demands, and shifting customer behavior over the past year.