Moving beyond marketing: Generating social business value across the enterprise

Dr. Gerald C. Kane

Gerald C. Kane, professor and C. Herman and Mary Virginia Terry Chair of business administration at the Terry College of Business, University of Georgia, researches how companies can respond to digital disruption. He has published over 100 papers, articles, reports, and two MIT Press books: The Technology Fallacy: How People are the Real Key to Digital Transformation and The Transformation Myth: Leading Your Organization Through Uncertain Times.

Doug Palmer

Principal | Deloitte Digital Strategy Leader

Dr. Doug Palmer leads Deloitte Digital’s Social Business practice, advising clients in areas related to social business, digital strategy, enterprise collaboration, gamification, and the adoption of emerging technologies. He helps clients develop digital and social strategies, deploy, obtain value from the leading customer engagement platforms, and leverage new digital technologies for business transformation, acceleration, and advantage.

Anh Nguyen Phillips

Managing Director | Deloitte Touche LLP

Anh is a researcher, author, and former management consultant who has dedicated her career to exploring the interplay between technology and humanity. She is co-author of numerous articles and reports, as well as three books: The Technology Fallacy, a data-driven look at the centrality of culture to digital transformation; Work Better Together, on the value of relationships at work; and The Transformation Myth, on transformation in times of disruption. Her work has been cited in leading publications such as the Wall Street Journal, MIT Sloan Management Review, Forbes, Fortune, and CIO Magazine. As the research director for Deloitte’s Global CEO Program, Anh directs research initiatives that help executives and other leaders navigate a changing world. Prior to her research roles, Anh spent over 10 years leading business and technology teams in implementing CRM and order management solutions for clients. Specialties include: Future of Work, Digital Business and Transformation, Digital Culture, Digital Talent and Leadership, Social Business, Thought Leadership Strategy, CRM, Order Management.

David Kiron

David Kiron is the executive editor of MIT Sloan Management Review, which brings ideas from the world of thinkers to the executives and managers who use them.

Natasha Buckley

Senior Research Leader, Emerging Issues

Natasha Buckley is a senior manager and research leader for Deloitte’s Research & Insights organization. Her research focuses on the intersection of technology and societal trends with organizational culture, ethics and trust. At Deloitte, she leads multiple large research collaborations with academic institutions including MIT and the Fletcher School at Tufts.