Cognitive computing and IBM Watson

The potential to reshape how work gets done

Cognitive computing is a rapidly evolving technology that holds the potential to reshape how work gets done, how businesses grow, and how markets and industries evolve.

Cognitive computing

Developing machines capable of exhibiting human-like intelligence has been a goal of artificial intelligence (AI) since its inception as a research field in the mid-1950s. Natural language processing and machine learning are two of the subfields of AI. As with any new technological development, early adoption accompanied by smart strategies and effective execution can position businesses for competitive advantages that can last for years.

Meet Watson

While many technology players—large and small—are investing in developing cognitive computing or artificial intelligence (AI) solutions, as of September 2014, IBM was the only company marketing a cognitive computing platform that’s specifically designed to support the development of a broad range of enterprise solutions. 

IBM Watson combines natural language processing, machine learning, and real-time computing power to sift through massive amounts of unstructured data—documents, emails, journals, social posts, and more—to answer questions fast. Like humans, Watson learns from experience and instruction. 

Cognitive computing is still in its infancy. However, it’s not too soon to reimagine how your business and industry could be transformed by this new technology. Deloitte has joined IBM in investing time, money, and people toward applying Watson technologies to solve our client’s business problems.