Brand and Reputation Management Services

Building resilience

Brand and reputation—it’s what your company is built on. It’s what your customers base their loyalty on. It’s the culmination of everything your company does, from product quality to employee behavior and everything in between. It takes a lifetime to build, but only an instant to be torn apart. So what can you do about it? When it comes to your reputation, perception is reality. To effectively promote, protect, and preserve your brand and reputation, it must be managed programmatically with ownership and accountability residing in the C-suite. And it is critical for leaders to keep the brand out in front of everything their company does.

How we can help

​The most resilient brands embrace uncertainty. They recognize that purposeful responses go a long way in helping to bounce back after brand events and that preparation gives leaders the confidence that their program can weather a storm. Our experienced leaders, combined with the full breadth of our capabilities, can help you sense for threats, seize opportunities, and shape perceptions to achieve greater brand resilience, market differentiation, and strategic positioning.

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Managing brand and reputation risks

Protecting your organization's brand and reputation is a big challenge, but it is a manageable one. A leading brand and reputation management program aligns resources and organizational capabilities across strategy, marketing, communications, and risk management to activate your brand, deepen advocacy and build and protect your reputation.

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Sensing threats

We can help you sense potential threats to your brand by:

  • Keeping your finger on the pulse of your brand by continuously measuring and monitoring changing perceptions of your brand over time
  • Using advanced reputation risk sensing capabilities to get ahead of risks, trends, disruptors, and threats
  • Proactively preparing for, and minimizing the impact of, the biggest potential brand threats through effective risk management, mitigation, and crisis response activities
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Seize opportunities

We can help you capitalize on opportunities by:

  • Creating a brand risk-intelligent culture and strategies by embedding the brand into everything you do
  • Cultivating internal and external brand advocacy through formal stakeholder engagement programs
  • Proactively preparing for and responding to threats through crisis preparedness, response, and recovery
  • Taking advantage of opportunities to positively impact brand perceptions through consistent, compelling brand messaging
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Shape perceptions

We will help you positively impact brand perceptions by:

  • Aligning business strategies with your brand vision and positioning to further differentiate from competition
  • Elevating your brand by building advocacy among the most important stakeholders and influencers
  • Proactively and purposefully responding to threats to your brand and reputation to protect, elevate, and strategically position your organization
  • Supporting your brand and reputation management efforts with robust governance to drive alignment, continuous improvement, and a strong risk-intelligent culture


By developing risk intelligent strategies and investing in the right capabilities, organizations can drastically reduce the impact of brand and reputation risks while continuing to grow and succeed.

Meet our leaders

Keri Calagna

Keri Calagna

Principal | Deloitte LLP

Keri is a principal with more than 16 years of experience in providing enterprise risk and control advisory services to many of Deloitte LLP’s most prominent financial services clients. She leads the ... More

James Cascone

James Cascone

US & Global Leader | Restaurants & Food Service

James is a Deloitte Risk and Financial Advisory partner serving as the Global and US Restaurant Industry and the Strategic Risk Sensing leader in Deloitte. He is also the Managed Risk Services Solutio... More

Mike Kearney

Mike Kearney

Partner | Deloitte Risk and Financial Advisory

As a Deloitte Risk and Financial Advisory partner in Deloitte & Touche LLP, Mike leads our next generation Brand and Reputation solutions Venture Fund and our curated experiences for clients, which br... More