Generative AI in media, entertainment and gaming

AI in media, entertainment and gaming: A personalized future

Imagine an advertisement: the video automatically translates languages to each geographic region, the background content is adjusted and personalized, and the advertisement costs less on a cost per thousand impressions (CPM) basis. That’s the potential of Generative AI in industries such as media, entertainment and gaming. Generative AI can demonstrate its ability to take existing data and create something that closely complements human creativity.

When it comes to media solutions, Generative AI can take the creative process to new heights—producing virtual characters, environments, music and immersive experiences for users. In the media and entertainment worlds, Generative AI holds the potential to revolutionize talent roles above and below the line. Furthermore, fed the right data, Generative AI can create personalized content tailored to an individual customer’s preferences. In the gaming industry, Generative AI can generate dynamic worlds, characters and stories that will enhance the user experience.

Generative AI autolocalization and its potential benefits

As consumers watch their favorite streaming series, play video games and shop online, today's smart companies use localization to ensure effective global outreach. Consumers often don’t think about how content is adapted to their culture, language and, in some cases, even their religion, but content providers do. Our research data shows that good, localized content and information are more likely to lead to higher customer retention and brand loyalty, as content is personalized. Deploying Generative AI on localization processes can help a business overcome common scalability problems, such as the struggle to retain clients and/or to meet ever-increasing growth targets—while forming an excellent global business reputation through word of mouth to new users.

AI autolocalization can help reduce costs, and open new markets for content that wouldn't be feasible using traditional localization practices.

With the ability to automatically adapt content to specific regions and languages, platforms can gather data on user interactions and tailor their offerings accordingly. This personalized approach not only fosters greater engagement but also eliminates language barriers that may hinder global reach. As a result, Generative AI-driven autolocalization could substantially expand the membership base of media platforms—creating a more inclusive, diverse audience while fostering user loyalty and driving revenue growth.

Navigate the future with Generative AI autolocalization

In the rapidly evolving landscape of media, entertainment and gaming industries, the convergence of Generative AI and content localization through autolocalization has transformative potential. Download our full report to dive deeper into this technological synergy, and explore its applications, benefits, challenges and more.