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Perspectives
The future of media and entertainment
Preparing for a rapidly changing landscape
Market forces are fundamentally changing the future of the media and entertainment (M&E) industry. What strategic decisions should organizations make today to get ahead? Our report explores six key forces of change and four future scenarios to help leaders chart a path forward and position their company for success.
What’s next for the future of media and entertainment?
The media and entertainment industry is undergoing unprecedented disruption, that is likely to continue into the future. Consumers are increasingly digitally native, content is exponentially growing, categories are converging, and devices and formats are evolving. In addition, the explosion of new technologies such as generative artificial intelligence (AI) will have unknown and likely far-reaching impacts.
M&E organizations must prepare for this industry shift, but with so much unknown, it can be difficult to make big strategic decisions with confidence. So, what could the future of the M&E landscape look like, and how can organizations best anticipate future market dynamics to make decisions today?
Our report explores the fundamental driving forces shaping the M&E industry, potential future scenarios that may arise, and the strategic implications M&E organizations should consider to drive value and remain competitive across a rapidly evolving landscape.
The future of media and entertainment
A look into the future: Four potential scenarios to consider
Amid change, a clear view of how the future of M&E can potentially unfold can enable companies to make choices today to help position them for the future. We depicted four potential scenarios for how high-impact forces may shape the M&E industry.
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99.9%
Lights, camera, faction
American society and culture is more fragmented than ever, as consumers value like-mindedness and familiarity. Industry shifts enable media category convergence and consolidation.
4 out of 5
The big opt-out
Consumers value privacy, authenticity, and intimacy, as many “opt out” of data collection. New entrants, monetization, and data-value exchange models emerge. The creator comes to the forefront, and creator/fan relationships become more direct.
Update
Wild, wild west–verse
The line between the physical and digital world blurs, as the metaverse comes to fruition. Consumers value novelty and personalization, as next-gen technology becomes widely adopted and immersive experiences become mainstream.
365 to 5
The social imperative
There is increased focus on content moderation, data privacy, competition, and consumer safety, as consumers grow increasingly interested in societal issues and individual well-being.
The path forward
These four scenarios highlight different versions of the potential future social, technological, environmental, economic, and political conditions. With this in mind, we believe there are six imperatives that all M&E providers must consider to drive value and gain an advantage.
Dive into the full report to explore how these potential futures and their strategic implications can help your organization chart its path forward.
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Principal
Strategy and Analytics
Technology, Media & Telecommunications
Deloitte Consulting LLP
Senior Manager
Strategy and Analytics
Technology, Media & Telecommunications
Deloitte Consulting LLP
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