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Leverage digital tools to embrace agile marketing

The COVID-19 lockdowns made us all realize how dependent we are on the digital domain. Brands were forced to meet customers in the digital space or risk irrelevance. With consumers seeing between 4,000 and 10,000 advertisements a day, agile marketing can help organizations pivot quickly to offer only the most relevant customer messaging and offers, despite a rapidly evolving digital landscape.

Small wins alone won’t deliver dynamic growth.

Accelerating growth is an enormous undertaking. For marketers, this is often tactical and focused on incremental “small wins,” iteration, and testing, just to get that little spike of improvement.

Marketing teams have achieved significant, sustained wins from delivering faster end-to-end insights at scale, enabling their organizations to proactively react to rapidly shifting market landscapes.

Go beyond incremental. Marketers are seeing dynamic growth with these three strategies:

Growth marketing in action

End notes

1.   Ashley Reichheld, Mark Allen, Michael Bondar, Deirdre O’Connell, Andy Sussman, "A new measure of trust: Trust is the human currency required for doing business," Deloitte Digital, July 6, 2020

2.   Jeffrey Weirens, Michael Bondar, and Jennifer Lee, “New models for building digital trust: An interview with MIT’s Sandy Pentland,” Deloitte Insights, April 5, 2021.

3.   Jon Simpson, “Finding brand success in the digital world,” Forbes, August 25, 2017.

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