The path forward

Winning in the small commercial insurance space requires carriers to stand out in a competitive market and keep pace with the needs and expectations of growing small business owners and agents. To successfully undertake this endeavor, carriers should maintain a deep understanding of small business owners and address their specific coverage and protection requirements. Leading carriers in this space should also build agility in their operating processes across the agent and client journey, especially investing in technology, data, and analytics capabilities. Lastly, to win in small commercial insurance, carriers will need to simplify their product offering and overall business owner and agent experience across the value chain, ensuring interactions become seamless.

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