An insurer remade

Technological and cultural transformation

For Columbus, Ohio-based State Auto Insurance, that metamorphosis came after it had been in business for more than 95 years. And while the company was selling its products in 33 states and had nearly $4 billion in assets, it was losing customers and agents to insurers with faster, more accessible technology. At the same time, its traditional office culture, with a dress code and regular performance reviews, had made it resistant to the kind of change that its customers were increasingly demanding.

Something would have to change. So, along with Deloitte, the insurer set out to build a new technology platform, a new portal for agents, as well as redesigned core products to compete and win in the 21^st century—all in just one year.

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Becoming state-of-the-art

​Meeting those audacious goals and transforming into an insurer with state-of-the-art speed, agility, and service under such a tight deadline required a tech-savvy partner. For months, a number of Deloitte staffers moved into State Auto offices. Together, they built a new platform to give insurance agents more information, tools, and a new pricing model that allows them to customize policies for their customers.

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The benefits of this partnership

• A reduction of data elements that agents manually collect from 70 to just 14
• Giving agents more time to craft policies to meet client needs
• Faster, more accurate electronic delivery of policies
• Cloud-based solutions make customer information accessible to agents, while keeping it secure
• New tools allow agents to personalize the policies and pricing they offer

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New culture

With optimized cloud technology, State Auto can offer ease-of-access along with cutting-edge security. And that innovative technology is simply the visible evidence of State Auto's newfound, organization-deep startup culture.

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