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Tech Trends 2025: AI use for asset management

How agentic AI and spatial computing enhance work

Generative AI (GenAI) remains a focal point of discussion across the investment management industry. It’s our prediction that AI is set to become an integral, unseen part of how the financial services industry does business. In this report, we share our observations, experiences and predictions for six emerging trends focused on the investment management sector.

Use small language models as your co-pilots

As the era of agentic AI approaches, small language models (SLMs) will be instrumental in this sector, acting as highly effective co-pilots that transform how work is done. While the technology matures, companies must be prepared to orchestrate a multiagent architecture (solutions offered by startups and existing product vendors) where specialized SLMs perform specific functions, like a microservices architecture in software development. Ensuring the accuracy and reliability of these models through robust monitoring systems and data privacy guardrails will be crucial for their successful implementation.

2025 Investment management technology trends

Top investment management trends in 2025

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Interaction
Spatial computing
Build applications and experiences in-house
Provide hyper personalized client experiences

Spatial computing is an emerging technology that merges the digital and physical worlds. It has multiple anticipated applications within learning / knowledge management, client interactions, and wealth planning, to name a few. With the advent of GenAI, providing hyperpersonalized client experiences is within reach—and spatial computing can take it to the next level.

For example: Imagine you are engaging with your financial adviser in a personalized space created by augmented reality (AR) virtual reality (VR). You're at home wearing your virtual reality headset. You are working through various wealth planning scenarios, and as you interact with different levers, your surroundings adjust to help you imagine the future. These are powered by GenAI agents generating images / voice / text and working seamlessly to create a tailored client user experience.¹ Spatial computing is the power behind this capability.

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Information
Small language models (SLMs)
Stand out in key metrics of performance and cost
Improve focus and cost-efficiency when compared to large language models (LLMs)

There are additional opportunities within investment management where SLMs can be incredibly powerful—a research team could engage with a chatbot to review proprietary analysis and specific financial documents for investment ideation, not unlike the example noted above. A compliance team can leverage an SLM trained to efficiently set up the compliance rules the investment house needs. Investment advisers can leverage an SLM that's trained to understand financial data and concepts, much like a chartered financial analyst, to support their day-to-day tasks.²

The adoption of SLMs is not without challenges. As the technology matures, companies must be prepared to orchestrate a multiagent architecture (solutions offered by startups and existing product vendors) where specialized SLMs perform specific functions, like a microservices architecture in software development. Ensuring the accuracy and reliability of these models through robust monitoring systems and data privacy guardrails will be crucial for their successful implementation.

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Computation
Hardware for AI
Utilizing AI will require a shift to high-power, AI-ready infrastructure
Invest in hardware advancements to properly utilize AI technology

In the last 5-7 years, migrating from mainframe to cloud has been growing in importance for investment management firms. As more AI use cases emerge, investment managers are revisiting their data center strategies to support scaling AI infrastructure and energy needs. AI workloads demand low-latency, high-data-rate transfers in addition to increased computational demands, which requires a shift away from traditional setups to high-power, AI-ready infrastructure.³

Other aspects of hardware advancements include laptops and desktops with AI chips and co-pilots built into the machines. Potentially, we also see futuristic screens that allow for simulations, what-if scenarios analysis and research at the fingertips of financial analysts.

As firms prepare for and adapt to these changes, robust hosting strategies become critical. Balancing on-premise solutions, hyperscalers and emerging providers will be key to navigating regulatory, operational and cost constraints.

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Business of tech
Operating model
Elevate the roles of IT and data, analytics and AI teams to improve your transformation
Stay competitive by having the specialists lead the way

As AI initiatives scale, IT teams with investment managers will relook at their operating model from the lens of five pillars: infrastructure, engineering, financial operations, talent and innovation. There will likely be a shift from human-in-charge to human-in-the-loop, which will transform IT delivery. New roles such as prompt engineers will emerge, reshaping the talent mix. AI-driven automation will reduce business teams’ reliance on IT. However, areas such as model risk management and monitoring and large language model ops will become more prevalent, especially as AI regulations become clearer.⁴

Tracking and implementing these shifts—as well as emerging technology trends—will be essential for firms aiming to stay competitive and responsive in a dynamic financial landscape and positioning themselves to meet the evolving needs of clients and stakeholders effectively.

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Cyber and trust
Cybersecurity
As firms gear up for the future they may be overlooking security holes
It’s vital that asset managers maintain infrastructure that can withstand attempts on their sensitive data

Investment management firms store massive amounts of sensitive personally identifiable information (PII) data, such as addresses, phone numbers, social security numbers and transaction histories. Traditional encryption techniques are generally used to secure this data, and considering the systemic risks associated with cyberattacks it is vital for asset managers to maintain an infrastructure that can withstand such attempts.

While building quantum-secure protocols is not currently top of mind, we see asset managers heavily prioritizing the maturity of their cyber programs. JP Morgan’s global head of Cyber Security Awareness Program emphasizes how “building a united and secure oversight framework—across cybersecurity, risk management and business resiliency—is a top priority for our firm.”⁵ A well-defined road map to reach a post-quantum world is critical in helping ensure investment management technologies can continue to operate within the constraints of privacy and security.

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Core modernization
Core systems
New GenAI features are on the horizon
Investment managers can create smart workflows around these new systems to improve how your business works

2025 will see the rise of new GenAI features within core systems such as trading, customer relationship management, human resources and finance, to name a few. There is also a lot of excitement around leveraging AI features in their customer relationship management and finance / HR systems to transform how work gets done today. We will see investment managers create smart workflows around these systems to garner the full power that GenAI has to offer.⁶

Asset managers are integrating GenAI into their core systems, either by transforming existing systems or building new ones. They must address the complexity of rolling out these features and ensure proper education on the technology and its limitations. Furthermore, implementing controls such as human-in-the-loop processes, ongoing monitoring, and prompt maintenance is essential to safeguard GenAI deployments.

Agentic AI is changing asset management

The AI landscape is rapidly evolving. For investment managers to take maximum advantage of the new technology, timely adoption, building the foundational capabilities and training execution muscles will be key. As investment management firms further adopt AI, it will be increasingly important to balance the risks of the technology with the productivity and customer experience benefits it provides. The spectrum of AI use cases will widen as the technology becomes more sophisticated. This evolution will further unlock AI solutions that are tailored to address the unique challenges and needs of the investment management sector.
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End Notes

¹ Fidelity, "Fidelity opens 'The Fidelity Stack' in Decentraland; becomes first brokerage firm with immersive educational Metaverse experience,” press release, April 21, 2022, accessed March 10, 2025.
² Lazard Asset Management, "Investing in Motion: Driving Trends Forward,” 2025, accessed March 10, 2025.
³ David Chernicoff, "BlackRock, Microsoft, Nvidia, Blackstone and the Future of Global AI Infrastructure Investment," Data Center Frontier, September 26, 2024, accessed March 10, 2025.
⁴ Vanguard, "Incorporating AI into our day-to-day," webcast excerpt, April 11, 2024, accessed March 10, 2025.
⁵ J.P.Morgan, "Executing an integrated oversight framework," podcast, March 19, 2021, accessed March 14, 2025.
⁶ State Street, "Artificial intelligence backed by real intelligence," 2025, accessed March 10, 2025.

Get in touch

Snehal Waghulde

Managing Director

Deloitte Consulting LLP

swaghulde@deloitte.com

Tim Potter

Principal

Deloitte Consulting LLP

tipotter@deloitte.com

Jana Borer

Senior Manager

Deloitte Consulting LLP

jborer@deloitte.com

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