PredictRisk™: Uncovering qualified life insurance leads

How PredictRisk enables life insurance growth

PredictRisk is an advanced analytics solution that is designed to deliver valuable health risk prediction probability for individual prospects and customers, for more effective marketing and sales of life insurance products. Unlike traditional lead generation tools and tactics, PredictRisk incorporates health insights—like disease propensity and severity—with lifestyle data to uncover qualified life insurance leads within an insurer’s set of current and prospective leads.

Health intelligence matters to your business. PredictRisk can help you:

• Segment, target, and market to prospects based on their likelihood to buy
• Increase marketing effectiveness and sales productivity, lower acquisition costs, and reduce business risk with better qualified leads
• Reach previously underserved markets through more efficient, insights-driven lead processes
• Improve the customer experience by offering better-fit products and accelerated underwriting
• Identify cross-sell and upsell opportunities by better understanding customer insurance needs, risk prediction, qualification, and fit
  

The PredictRisk difference

Current lead generation tools often provide vast amounts of data without meaningful insights. PredictRisk supports targeted lead generation and qualification so that sales teams are equipped with actionable, real-time strategic health intelligence to identify qualified life insurance leads.

PredictRisk does this by combining the benefits of big data and analytics with Deloitte’s patented algorithms and models, leading practices, and collective learning that span decades in the health care and insurance industries. Designed to be flexible and simple to use, PredictRisk can be accessed through the web or integrated with third-party applications.

The life insurance data analytics behind PredictRisk

PredictRisk compiles mass amounts of health, lifestyle, and consumer data and applies proprietary algorithms to generate insights on prospective customers so that insurers can effectively align offerings at the individual level.

Propel sales with big data insights

With PredictRisk, health intelligence and risk prediction can be used strategically with financial needs and lifestyle data when marketing and selling life insurance policies. PredictRisk’s analytical capabilities help connect individual customers and segments with the products that can potentially benefit them.

Leveraging these capabilities, PredictRisk drives value throughout the insurance lifecycle—from design and development of products, to accurately targeting customers, effective marketing campaigns, accelerating underwriting, and improving policy conversion.