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Analysis
Mid-market technology trends report
Survey of middle-market private companies
Despite the rapid-fire evolution of technology that’s taking virtually all business models by storm, Deloitte Private’s latest survey shows that companies in this important market segment are confident they have the tools to meet the quickly changing expectations of their customers, business partners, and workers.
The middle-market technology divide
In our eighth annual survey, responses from executives showed that, depending on their company’s annual revenue and where the organizations sit along the spectrum of technology adoption, these businesses have taken divergent paths in their approach to technology modernization. While larger enterprises are stretching the boundaries of digital innovation, smaller and mid-market companies are concentrating instead on core capabilities such as sales and operations.
A shifting technology landscape
In light of the shifting technology landscape magnified by the global pandemic, supply chain disruption, and increasing competition for talent, we chose a new focus area for this year’s survey: We examined how companies are establishing smart manufacturing capabilities, leveraging the Internet of Things, augmented human behavior, the power of predictive analytics, and integrated cloud applications to create more agile production systems. A majority of executives surveyed say their organizations intend to continue to expand their smart factory efforts over the next two years.
Don't stop there! There's more to explore.
- Technology in the mid-market—Taking ownership (2016)
- Appendix: full 2016 survey results
- Disruption in the mid-market: How technology is fueling growth (2015)
- Appendix: full 2015 survey results
- Technology in the mid-market: Perspectives and priorities (2014)
- Perspectives on technology: Mobility and the cloud in the mid-market (2013)
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