Plugged in – The last mile

Who will build and pay for electric vehicle public charging infrastructure?

This report demonstrates that electric vehicle (EV) charging infrastructure can be effectively rolled out, with future earning opportunities available to utilities and other third parties willing to invest in public charging stations. The research indicates that the key to profitability depends on various pricing models and the level of EV penetration. Present trends draw into question whether adequate levels of penetration can actually be achieved, absent subsidies, to offset infrastructure investment cost.

Study methodology

The study consisted of primary interviews as well as an online survey targeted at utilities regarding their preparations for electric vehicles. More than 70 entities, including utilities, retail businesses, electric vehicle equipment suppliers, state and local government agencies, and trade associations participated in the overall study. The study was supplemented with secondary research, including academic studies and publications.

​Learn more:

  • What is the single most important factor influencing the amount of revenue required for payback on an EV charger?
  • How are retailers, employers, and other organizations working with the electric charging station manufacturers?  What are the drivers motivating them to make EV chargers available to the public?
  • What are the important elements to consider when choosing a pricing model to use for public EV chargers?
  • What lessons can be learned from California, which is leading the nation in building out the public EV infrastructure?
  • Should utilities be more involved in the business of building out the public charging infrastructure?
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