Location Strategy

Optimizing location and footprint

Successful chess players think many steps ahead about the role of each piece, even while they execute current moves. Before making strategic deployment decisions, businesses should apply similar forethought to the deployment of operations across the globe.

Strategic moves

Most organizations recognize that geography is a key driver of corporate performance. Yet many maintain ineffective and inefficient footprints that can hamper talent attraction and retention, increase operating costs, reduce operating flexibility, overexpose them to risk, and depress shareholder value. Geographic variables such as reduce operating flexibility, talent availability, operating costs, risk, or tax regulations can change quickly. Mergers and acquisitions generate additional footprint complexity, often yielding overlap in some geographies and underrepresentation in others.

Few companies are deliberate and proactive in assessing their overall corporate footprint and the degree to which it supports the business strategy. Additionally, most companies lack mechanisms to effectively evaluate and react to business changes.

Deloitte’s Location Strategy practice helps companies across industries address some of their most complex and challenging location and footprint issues. We are objective location advisors—not brokers seeking to gain from a real estate transaction. We stay firmly focused on our clients’ priorities while developing and executing location strategies that add value and mitigate risk.

Our location professionals have worked in countries around the world, guiding multibillion-dollar deployment investments. Our practice leaders are highly involved in industry organizations—many serving as board members of those organizations—so we keep our clients current with industry developments and trends. Our broader team includes practitioners who speak multiple languages and hold industry-recognized accreditations (such as The Site Selectors Guild, AIA, CCE/A, CCIM, LEED AP, PE, and PMP).

We leverage the deep resources across Deloitte should in-country or other disciplines be needed, such as corporate finance, change management, risk management, supply chain, or tax. We assist companies in building the business case for location decisions, develop and execute implementation road maps, and measure effectiveness against internal expectations and industry benchmarks along the way.


What questions around location strategy should corporate leaders be asking in these times of uncertainty?

Here are some questions that should be top-of-mind, and how we can help address them:

Location strategy questions in an uncertain environment

Location Strategy services

Enterprise footprint optimization. We help executives hone their decision-making skills and resources so their asset deployment decisions incorporate an enterprise view, seek to capture benefits for the short term, and lay the foundation for long-term strategic priorities.

Site selection. We help clients find locations that access new markets, achieve their operating cost targets, improve access to talent, and facilitate an issue-free ramp up. From country analysis to detailed labor market and site due diligence, we bring rigor, objectivity, and multidisciplinary analytics to corporate location decisions.

Incentives negotiations. We advise clients in ways to drive an optimal incentives outcome for each job creation or investment project, using a results-oriented process for statutory and discretionary incentives that promotes a win-win solution for both sides.


Explore articles on Real Estate & Location Strategy topics.

Location decisions are long term and involve significant financial commitment and risk, often occurring globally, which makes a sound location strategy a critical component of a company’s overall business strategy.

Get in touch

Darin Buelow

Darin Buelow

Global Location Strategy Leader

Darin is a principal with Deloitte Consulting LLP and leader of Global Location Strategy. In more than 20 years of experience he has guided hundreds of major corporations with the deployment of talent... More

Matt Highfield

Matt Highfield

Managing Director | Deloitte Consulting LLP

Matt is a managing director in the Real Estate & Location Strategy (RE&LS) market offering within Deloitte Consulting LLP and is our Location Strategy capability leader. In his over 20 year consulting... More

Matt Szuhaj

Matt Szuhaj

Real Estate & Location Strategy

Matt is a managing director with Deloitte Consulting LLP who specializes in helping companies align business strategies with locations to realize cost advantages, access new markets, tap deeper labor ... More