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Digital engagement and the market of one
Improving customer satisfaction
CMOs and CIOs should collaborate in order to improve digital engagement and customer satisfaction, say Deloitte’s Eric Openshaw and Christine Cutten in this Financial Times article.
The CMO’s IT opportunity
Today's customers are increasingly willing to surrender more information to companies they choose, but they expect relevant and useful content, products and services in return. CMOs and CIOs have a unique opportunity to collaborate to provide personalized product recommendations, promotions, and content in order to increase customer satisfaction and reduce duplicative efforts.