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AI and digital transformation shape the consumer experience

Part of the AI Ignition video and podcast series, brought to you by the Deloitte AI Institute, intended to ignite applied AI conversations in the Age of With™

How do we leverage AI and digital transformation to improve consumer experiences? Katia Walsh shares her vision and approach to AI and digital transformation to create value.

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How crucial is AI for a digital transformation journey?

How do we leverage AI and digital transformation to improve consumer experiences? Can building AI fluency within organizations accelerate the digital transformation journey? In this AI Ignition episode, Beena Ammanath talks with Dr. Katia Walsh, chief strategy and artificial intelligence officer at Levi Strauss & Company, on her experience leveraging AI to create value at an iconic brand.

 

We’ve used technology and data and AI to predict consumer demand, predict the strength of the brand, and predict the price that consumers will pay, which is incredibly powerful.

Dr. Katia Walsh is an award-winning business technologist and chief strategy and artificial intelligence officer at Levi Strauss & Company. In the past 20 years, Katia has launched, led, and scaled digital, data, and AI capabilities for global business in tech, financial services, telecommunications, and retail industries.

 

Watch the video interview here:

Ignite your AI curiosity by exploring Deloitte’s future of AI in the enterprise video and podcast series

Artificial intelligence continues to change the world around us at a dizzying pace. 

Join Beena Ammanath, executive director of the Deloitte AI Institute and technology optimist, as she dives into the hottest topics and trends in artificial intelligence. Each episode will feature conversations with creators, implementers, collaborators, and experts exploring where AI began and where it’s going. Tune in each month to discover new episodes available via video interview or podcast.

Contact us for information on this podcast, or visit the AI Ignition library for the full collection of episodes.

Subscribe now on: iTunes | SoundCloud | Stitcher | Google Play | Spotify

Listen and subscribe to AI Ignition: Exploring the future of AI in the enterprise

Listen on Apple Podcast Listen on Google Podcast Listen on Spotify Listen on Stitcher Listen on Souncloud Listen on Pandora