Generative AI Trends in the Media & Entertainment Industry

Learn about the latest generative AI trends in media and entertainment

In this episode, Jason Williamson, a Managing Director in Media Solutions and Engineering at Deloitte, provides perspective on how Generative AI is driving change in the media and entertainment space. He discusses how clients are able to extract value from this technology, what this means for the status quo, and guidance on how organizations can integrate it internally.  

Generative AI will not replace creators anymore than Photoshop, Houdini, After Effects and other tools tha are now quite common. AI will augment the creative process.

Jason Williamson is a leader of Deloitte’s Media Supply Chain Transformation practice bringing over 20 years of Media & Entertainment and Technology industries experience to our clients, specifically toward engineering Cloud-empowered content, distribution, management, production platform solutions and defining market-differentiating transformation strategies. His primary focus is toward clients with broadcast, film, and streaming entertainment content workflows and engineering technology-empowered enterprise solutions to unlock next-generation content creation, management, distribution, and monetization capabilities.