Ken Nelson

Ken is a 20-year veteran in the digital media and AdTech industry. He leads Deloitte Digital’s marketing science and advertising performance practices. Through best-in-class people, process and technology, Ken’s practices deliver improved analytics and improved marketing return on investment (MROI). In this role, he manages our ecosystem of media alliance partners to support research, technology, advanced modeling methodologies, and media attribution services. Ken leads various industry initiatives focused on improving consumer privacy and consent practices while helping to shape the future of data-driven digital advertising of media and privacy-compliant customer insights and analytics services. He is a frequent speaker and contributor to marketing effectiveness thought leadership and primary research conducted by Deloitte. Before joining Deloitte, he developed ecosystems of technology and data partnerships, expanded technology platform and services capabilities aimed at improving advertising performance and measurement capabilities across Fortune 500 Brands.