Customer Strategy & Applied Design
Managing Director | Deloitte Consulting LLP
1015 2nd Ave
Paras is a managing director in Deloitte’s Customer Strategy practice specializing in Retail and Consumer Products.
Clients look to Paras for strategies to drive top line growth through improved analytics in pricing, promotion, and profitability management. Paras focuses on Commercial strategy and execution with deep experience in trade strategy, spend effectiveness, commercial planning solutions, revenue ranagement, go-to market strategy, and enterprise analytics.
Paras is also the global product owner of Polaris, Deloitte’s SaaS platform for pricing and revenue management helping clients make complex commercial decisions through robust analytics. He is responsible for developing and bringing the solution to market.
Paras holds a dual major MBA in marketing and operations from Vanderbilt University. He resides in Seattle with his wife and two children. In his free time, he enjoys traveling and cooking.