Perspectives
Marketing’s role in commercial recovery
Implementing recovery situation rooms
Recovering from COVID can require marketing-led commercial innovation. A recovery situation room can make that happen.
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Paul Magill
Managing Director | Deloitte Consulting LLP
Paul is a managing director at Deloitte Consulting LLP, with a focus on helping companies design and build the capabilities they need to drive growth. He has particular experience in improving the strategic impact and organizational effectiveness of marketing and other customer-facing functions, especially in complex global organizations.
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Repositioning the CMO from gains to growth
Research by Deloitte in collaboration with the CMO Council shows that marketers that wish to advance along the maturity curve need a comprehensive view into new products and markets that can fuel expansion.
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Measuring and managing marketing effectiveness
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