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Digital transformation in banking and brokerage
Strategic pathways for product-oriented modernization
How can banking and brokerage firms today unlock a future of digital transformation? Dive into the five core technical and organizational areas firms must learn to strategically navigate for product-oriented modernization.
The state of digital transformation in banking and brokerage
If the amount of time and money spent on banking and brokerage technology over the past 20 years was any indication of digital transformation in the industry, the apps and websites should be the most user-friendly ever developed. Of course, the opposite is closer to the truth. Why is so much effort resulting in comparatively little progress? And what are some firms doing to reverse the trend?
Technology-driven change has transformed consumer services, with banking and brokerage as no exception. However, the digital services and solutions provided by these firms (including, although perhaps to a lesser degree, those from the largest banks) have consistently lagged behind other consumer service-oriented industries. There are many possible reasons for this, but a major culprit is that many firms still rely upon on-premises mainframe infrastructure. Although several large firms are now making progress toward public cloud, core processing remains mostly on-premises across the industry. This legacy infrastructure, in turn, can make it virtually impossible to truly adopt the principles of agile software development, since large swaths of data and back-end processes are by necessity out of the control of even the best product owner. While the financial services industry remains protected from wholesale digital disruption by a large moat of regulatory requirements, the result is that operations, despite decades of effort and the availability of both off-the-shelf software and cost-efficient outsourcing services, typically feature a greater or lesser number of manual, swivel-chair, and even paper-based tasks.
Explore the core areas banking and brokerage firms must focus on to achieve product alignment and modernization for digital transformation.
Strategic pathways to product-oriented modernization
To enable a future of digital transformation, banking and brokerage firms must learn to navigate the following key areas.
The core data that supports the business—such as accounts, positions, or client demographics—is generally stored in a monolithic back-end system. Data is freely accessible within the system, for instance, to any application on the mainframe. However, a change to any one component necessitates testing all aspects of the system, so changes are typically limited to once per quarter. This allows time for integrated testing and to involve multiple teams. Given this, and the advanced age of such systems, accessing their data from more modern systems within the enterprise can be strategically challenging for the business.
Agile, product-oriented transformation requires a fundamental shift to a new paradigm of development teams having autonomy to determine their own workload. They decide when they’ve completed a task (for example, product modernization) and when they’re ready to start the next task (for example, the next product or enhancement). This methodology is “pull” rather than “push.” This can cause cultural dislocation at many firms since it requires concerted effort, retraining, and perseverance to overcome cultural resistance.
Outsourced providers can reduce fixed costs and allow firms to focus on their bread and butter: building client relationships and offering financial services. However, to a modernized, agile product, they can seem like stones in the path of a swiftly flowing stream—everyone must adapt around them. This is because they themselves generally run cost-efficient yet cumbersome mainframe systems with limited scope for change or customization. An outsourced provider linked to the in-house mainframe for processing is a relatively inflexible arrangement that can be doubly challenging to pick apart when changes are required.
Because data and processes within a mainframe can interconnect freely, their interdependencies tend to only grow and become more complex over time. Given that these systems are 30+ years old, untangling their interlinked applications into discrete products can be quite intimidating. A change to one process can affect many others, necessitating laborious testing and creating a chicken-and-egg problem, with teams asking, “How can we modernize our product when we depend on product X, which is not yet modernized?”
With the advent of public cloud, the data center and its supporting staff—the ultimate horizontal organization—is no longer necessary. Now, a small team can make decisions to scale up and down its infrastructure on the cloud, tailored to the needs of its product alone. Depending on the efficiency of the data center and the computing capacity it provides versus business need, this may not represent a massive cost savings—but does benefit from converting from a large, fixed upfront investment to variable cost, and paying only for what is needed.
Even in the relatively conservative financial services industry, public cloud infrastructure is rapidly gaining traction as the method of choice. In 2023, 48% of banking and investment services CIOs surveyed by Gartner reported having deployed workloads to cloud, and 44% planned to deploy cloud workloads in the next 18 months (Gartner, June 2023). However, experience across financial services reveals that although organizations may have cloud deployments, the bulk of their processing remains on monolithic mainframe applications that date from the 1990s or earlier.
The cost of the foundational modernization required to address these systems is high, but the cloud migration trend is gaining steam: In 2021, 29% of banking CIOs surveyed stated that they intended to reduce data center technology funding over the coming year. By 2023, that number has risen to 47%; while in the same year, 53% of CIOs expected to increase cloud technology funding.
Unlock digital transformation in banking and brokerage
Having a product-oriented organization is critical to delivering responsive customer-facing applications. It depends on an agile software development organization, which, in turn, depends on cloud adoption, breaking up monolithic systems, and making fundamental back-end data readily available. Learn how banking and brokerage organizations can embrace the challenge and reorganize around their core products in the full report.
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