Posted: Feb 20, 2020 10 min. read

Business Chemistry’s four types

Expressly designed for use in a business context, Business Chemistry draws upon the latest analytics technologies to reveal four scientifically based patterns of behavior.

The four primary Business Chemistry types are:

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Want to learn more about the four types and how they mix it up? Watch our music video of Business Chemistry in action.

Which type best describes you? Click the picture to explore our tool and help you learn more. Note: It works best on mobile devices.

To learn more about each of the primary Business Chemistry types watch the videos below.

Ernest Shackleton the Pioneer

Pioneers like variety, possibilities and generating new ideas.

Teddy Roosevelt the Driver

Drivers like logic, systems and laser focus on goals.

Abraham Lincoln the Integrator

Integrators like personal connection and seeing how the pieces fit together.

Queen Victoria the Guardian

Guardians like concrete details and stability; they respect what is tried and true.

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Suzanne Vickberg (aka Dr. Suz)

Suzanne Vickberg (aka Dr. Suz)

Research Lead | Deloitte LLP

Dr. Suz is a social-personality psychologist and a leading practitioner of Deloitte’s Business Chemistry, which she uses to guide clients as they explore how their work is shaped by the mix of individ