Please enable JavaScript to view the site.

Play Video

Pause

Current Time 0:00

/

Duration Time 0:10

Loaded: 0%

Progress: 0%

Stream TypeLIVE

Remaining Time -0:10

Fullscreen

Innovating toward Sustainable Abundance

Download the report

Video Player is loading.

Current Time 0:00

Duration 1:22

Loaded: 0%

Stream Type LIVE

Remaining Time 1:22

Back to top Systems of the past Big opportunities ahead The new innovation agenda Contact Download the report

“Through a shared commitment to innovating toward Sustainable Abundance, we can help drive healthy growth and expanded prosperity, while fulfilling our collective aspirations across the short, medium, and long term.”

—Eamonn Kelly, Deloitte Chief Futurist

Sustainable Abundance is a growing movement.

Sustainability and abundance are not opposites. Brought together, they can help drive progress for all of humanity.

Learn what this movement is all about. | 2 min video

callout promo image one

What human qualities are important to Sustainable Abundance?

It's our ability to innovate that pushes humanity to discover new ways to do new things to create new value.

Explore the importance of the human spirit. | 3 min video

callout promo image two

Redesigning the systems of the past

Activating our human ingenuity, passion, and determination

Critical global systems—economic, political, geopolitical, technological, societal—are under stress today. Not because they have failed us, but because they have succeeded—dramatically changing the world for billions of humans but, in the process, creating new societal and environmental challenges. Now our new era demands their reinvention, as we pursue a better, more equitable, and more sustainable future.

0%

By 2025, two-thirds of the world’s population will face some form of water shortage.
Each of the last eight years has been the warmest on record, and ocean acidity has risen by 30%.

4%
$42 trillion

of new wealth has been created since 2020. The world's richest 1% has captured two-thirds of it.

4 billion people have some form of abundance. How can we create it for the 4 billion who don't?

We can help to seize the moment if we embrace a mindset focused on creating abundance that's universally shared.

Discover this new perspective. | 2 min video

callout promo image one

${headline_two}

${paragraph_two}

${cta_text_two}

callout promo image two

background image concept

background image define

background image shape

background image 4

background image 5

The shifting business landscape
reveals big opportunities ahead

Setting our course amid discontinuous shifts
Many of the assumptions and orthodoxies that have underpinned our rulesets for decades are being challenged, creating discontinuity—and opportunity. Five key shifts are underway.

GO TO NEXT SECTION

Responsible business

After decades of rigorously focused shareholder capitalism, many businesses are now actively embracing broader models and using new tools like the Sustainable Value Map^TM.

Reperceiving "globalization"

Having reached a plateau in the rapid expansion of cross-border trade, globalization is now manifesting in increasingly distributed innovation activity, growing interdependence around shared challenges, and highly fluid geopolitics.

Return of government

The role of government has varied over history and geographies. In much of the world, many citizens and even businesses are looking to government for increased leadership around mounting challenges like climate change, technological disruption, growing inequality, and security threats.

Rising networked power

Amplified by massive digital connectivity and information sharing, networked power models are challenging conventional, hierarchical models of influence and fostering the emergence of highly collaborative, co-creative, and productive cross-sector ecosystems.

Radical science and technology

The exponential progress of technologies including AI, biotechnology, and nanotechnology is ushering in a new era of scientific discovery and opening up rich new frontiers for innovation—while also presenting considerable recognized risks and challenges.

Together, these shifts help reveal the broad shape of progress and an increasingly clear, albeit emergent, innovation agenda.

How can science and technology advance Sustainable Abundance?

Science is no longer bound by human imagination. Technology is driving a new model of scientific discovery that can help foster sustainable development.

Explore technology's game-changing potential. | 3 min video

callout promo image one

How can we amplify the innovations already in progress?

A diverse and dynamic "living laboratory" is already at work shaping a brighter future in which humans can thrive.

Learn key areas where innovation is underway. | 4 min video

callout promo image two

<div class="slide-main-copy"> <h3>The new innovation agenda for Sustainable Abundance</h3> <h4> Determining the future by design instead of by default </h4> <p>Every business will, of course, have its own unique opportunities to contribute to the next wave of innovation. Fortunately, a diverse and dynamic “living laboratory” is already energetically at work, shaping a brighter future to help people and planet to thrive.</p> <p>That’s why it is now possible to identify some of the most critical dimensions of our growing collective efforts—and examine how our organizations can best contribute to them.</p> <h4>Where to invest and take decisive action:</h4> </div>

Relaying the foundations of human survival

by creating new ways to provide the most basic essentials of food, water, and energy.

Relaying the foundations of human progress

through reimagining how we learn and grow, how we achieve and sustain health and well-being, and how we live together in safe and thriving communities.

Reconnecting with nature

by embracing Indigenous knowledge, biomimicry, and synthetic biology.

Reducing our footprint

through the sharing and circular economy, new manufacturing and materials science, and virtualization.

${slide-5-title}

${slide-5-text}

${slide-6-title}

${slide-6-text}

${slide-7-title}

${slide-7-text}

${slide-8-title}

${slide-8-text}

${slide-9-title}

${slide-9-text}

${slide-10-title}

${slide-10-text}

1 / 4

Sustainable Abundance resource center

1 / 1

Ready to help shape the future?

Learn more about how you can join the journey toward Sustainable Abundance.

Download the report

Author

Eamonn Kelly

Eamonn Kelly
officeforthefuture@deloitte.com
Chief Futurist
Deloitte LLP

Sources: NASA, “How do we know climate change is real?” accessed October 26, 2023; WWF, “Water scarcity – Overview,” accessed October 26, 2023; Oxfam, “Richest 1% bag nearly twice as much wealth as the rest of the world put together over the past two years,” press release, January 16, 2023.

Please enable JavaScript to view the site.