Innovating toward Sustainable Abundance

Leading in an era of discontinuity

Answering the call for a sustainable and prosperous future
Sustainability and abundance are not opposites. In fact, brought together as catalytic partners, they can help drive human progress.

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“Through a shared commitment to innovating toward Sustainable Abundance, we can help drive healthy growth and expanded prosperity, while fulfilling our collective aspirations across the short, medium, and long term.”

—Eamonn Kelly, Deloitte Chief Futurist

Redesigning the systems of the past

Activating our human ingenuity, passion, and determination

Critical global systems—economic, political, geopolitical, technological, societal—are under stress today. Not because they have failed us, but because they have succeeded—dramatically changing the world for billions of humans but, in the process, creating new societal and environmental challenges. Now our new era demands their reinvention, as we pursue a better, more equitable, and more sustainable future.

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By 2025, two-thirds of the world’s population will face some form of water shortage.
Each of the last eight years has been the warmest on record, and ocean acidity has risen by 30%.

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$42 trillion

of new wealth has been created since 2020. The world's richest 1% has captured two-thirds of it.

<div class="slide-main-copy"> <h3>The new innovation agenda for Sustainable Abundance</h3> <h4> Determining the future by design instead of by default </h4> <p>Every business will, of course, have its own unique opportunities to contribute to the next wave of innovation. Fortunately, a diverse and dynamic “living laboratory” is already energetically at work, shaping a brighter future to help people and planet to thrive.</p> <p>That’s why it is now possible to identify some of the most critical dimensions of our growing collective efforts—and examine how our organizations can best contribute to them.</p> <h4>Where to invest and take decisive action:</h4> </div>

Relaying the foundations of human survival

by creating new ways to provide the most basic essentials of food, water, and energy.

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Relaying the foundations of human progress

through reimagining how we learn and grow, how we achieve and sustain health and well-being, and how we live together in safe and thriving communities.

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Reconnecting with nature

by embracing Indigenous knowledge, biomimicry, and synthetic biology.

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Reducing our footprint

through the sharing and circular economy, new manufacturing and materials science, and virtualization.

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Ready to help shape the future?

Learn more about how you can join the journey toward Sustainable Abundance.