Consumer loyalty programs: Staying ahead in the market

With consumers actively participating in five to seven loyalty programs on average, businesses must continuously evolve to meet rising consumer expectations, according to Deloitte’s 2024 Consumer Loyalty Survey.

On this new episode of Consumer Speaks, host Sam Loughry speaks with Matt Josephson, principal with Deloitte Consulting LLP, and Jenny Spiel, senior manager with Deloitte Consulting LLP. They share strategies for creating differentiated, data-driven loyalty programs that may enhance consumer engagement and strengthen brand loyalty.

Bottom line, you have to start with the customer. Even the leading loyalty program can fall flat if the customer experience is lacking, especially in the digital realm.

                — Matt Josephson, Principal, Deloitte Consulting LLP

2024 Consumer Loyalty Survey

Insights to evolve brand loyalty programs

Loyalty programs have come a long way from sandwich-shop punch cards and frequent flyer miles. With access to more data than ever before, how can brands create more meaningful connections with consumers and evolve their programs to keep up with new customer loyalty trends? Read the full report here.

2025 Consumer Products Industry Outlook

Spending while saving: Pricing headwinds lead companies to look elsewhere for profitable growth

Price, volume, and mix are the basic factors that must be balanced to achieve profitable growth. It’s a simple yet interconnected formula consisting of the primary determinants of revenue (price x volume) and gross profitability (associated with the margins made on the underlying product mix sold). Of course, countless other factors influence how each of the three components contributes to performance in any given year, but price, volume, and mix are at the core. Read more here.

How restaurants are using artificial intelligence (AI) to overcome challenges and improve performance

AI is nothing new in the tech-savvy restaurant industry. During the pandemic, for example, we watched with relief as AI helped the quick service restaurant (QSR) segment pivot to alternative service approaches enabled by contactless ordering kiosks, online portals, and even delivery robots. Read the full blog here.

About consumer speaks

On the Consumer Speaks accounting and reporting podcast series, you’ll hear from our Deloitte leaders and professionals as they share their experiences and insights on timely topics across the Automotive; Consumer Products; Retail, Wholesale & Distribution; and Transportation, Hospitality & Services industries. Stay informed on the hottest topics facing these industries and how they can affect your business.

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