Consumer loyalty programs: Staying ahead in the market has been saved
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Consumer loyalty programs: Staying ahead in the market
Build loyalty through personalization and innovation
With consumers actively participating in five to seven loyalty programs on average, businesses must continuously evolve to meet rising consumer expectations, according to Deloitte’s 2024 Consumer Loyalty Survey.
On this new episode of Consumer Speaks, host Sam Loughry speaks with Matt Josephson, principal with Deloitte Consulting LLP, and Jenny Spiel, senior manager with Deloitte Consulting LLP. They share strategies for creating differentiated, data-driven loyalty programs that may enhance consumer engagement and strengthen brand loyalty.
Bottom line, you have to start with the customer. Even the leading loyalty program can fall flat if the customer experience is lacking, especially in the digital realm.
— Matt Josephson, Principal, Deloitte Consulting LLP
2024 Consumer Loyalty Survey
Insights to evolve brand loyalty programs
Loyalty programs have come a long way from sandwich-shop punch cards and frequent flyer miles. With access to more data than ever before, how can brands create more meaningful connections with consumers and evolve their programs to keep up with new customer loyalty trends? Read the full report here.

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About consumer speaks
On the Consumer Speaks accounting and reporting podcast series, you’ll hear from our Deloitte leaders and professionals as they share their experiences and insights on timely topics across the Automotive; Consumer Products; Retail, Wholesale & Distribution; and Transportation, Hospitality & Services industries. Stay informed on the hottest topics facing these industries and how they can affect your business.
Subscribe today and visit the Consumer Speaks library for the full collection of episodes.

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Sam Loughry |
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Matt Josephson |
Jenny Spiel D’Alessandro |
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Audit & Assurance Services for the Consumer Industry | Deloitte US
For consumer-oriented businesses, public perception is a brand’s reality. Deloitte & Touche LLP’s Audit & Assurance practice is focused on quality and innovation—using leading-edge technologies and highly talented professionals to deliver high-quality audit and assurance services.
2024 Consumer Loyalty Survey
Insights to evolve brand loyalty programs