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Life at Deloitte
Your Future: Explored
Deloitte is reimagining recruiting events with the use of AR
February 7, 2019
In looking for new and exciting ways to incorporate technology and connect with up and coming talent, Deloitte has taken an innovative approach to showcasing life at Deloitte. The Deloitte recruitment brand team recently launched Your Future: Explored, a new augmented reality (AR) app designed to provide an engaging and immersive experience to job seekers at recruiting events across the country.
“Deloitte is such a huge organization, with multiple businesses; as a job seeker or new hire, it can be difficult to learn everything there is to know about our organization,” said Jen Powell, senior manager, employer brand and marketing, Deloitte Services LP. “Your Future: Explored allows users to take a closer look at some of the things that make Deloitte a unique place to work. From the innovative and open workspaces to Deloitte’s approach to success and leadership. Candidates can use this app to get a sense if Deloitte is a good fit for them.”
The app which made its debut in late 2018, features four unique worlds: Deloitte City, Meet Hailey, Autoview, and Future You. Each experience allows users to interact with digital elements superimposed onto their smart phone’s camera view. Candidates can explore a 3D city made up of five of Deloitte’s flagship locations, including the US headquarters at 30 Rock in New York City. They can also gain insights on important professional development topics and learn how different businesses at Deloitte view the impact of autonomous vehicles on business and society.
Since launching, the app has been well received at on-campus recruiting events. What was once a run of the mill presentation has transformed into a thoughtful and interactive experience. According to campus recruiting specialist for Deloitte Services LP Chase Simpson, “the challenge with many candidates today is they want to see or touch the type of experiences and work they would be doing at an organization like Deloitte. The Your Future: Explored has allowed us to not only show them, but allow them to experience it themselves. It took a normal presentation and made it real life for the candidates.” The app not only helps improve the interaction with students at recruiting events, but it also helps students to understand Deloitte's business and how they can fit into life at Deloitte.
"People are at the heart of what we do at Deloitte, and we think the use of interactive tools such as the Your Future: Explored AR app will help to enhance the candidate experience and provide another touchpoint for connecting and communicating what Deloitte has to offer to candidates,” said Powell.
Available for download
Although the app is currently used at on-campus recruiting events across the country, it is also available for download from the Apple or Google Play stores and can be used by interested candidates, new hires, or anyone looking to learn more about Deloitte.