Perspectives

Embracing disruption: The board’s role in championing innovation to capture potential

On the Board’s Agenda, June 2024

By Carey Oven and Deb Golden

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The boardroom’s pivotal role in championing innovation

In today’s rapidly evolving business landscape, innovation powers the heartbeat of progress. As new technologies disrupt traditional industries and consumer preferences shift seemingly overnight, organizations that thrive are those that embrace change. Yet, corporate boards may underestimate their strategic role in fostering these crucial adaptations. Conversations on technology disruption are often initially focused on back-end operations (and efficiency), rather than proactive forces to drive seismic organizational shifts, catalyzing profound innovative transformation.

Imagine a once-dominant organization, known for its decades of success, now failing to adapt, facing the stark reality of dwindling demand and shrinking relevance. Visionary leaders, armed with bold ideas and the curiosity to understand the power of innovation are the driving force behind tomorrow’s marketplace, technological disruption, and engines of growth and resilience that are redefining supply and demand dynamics, while ultimately shaping the future of the boardroom.

Board members should consider strategies to champion and drive forward-thinking approaches that are essential to delivering marketplace outcomes in today's economic landscape.

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