Privacy-Enhancing Technologies in Ad Tech has been saved
Perspectives
Privacy-Enhancing Technologies in Ad Tech
A Marketer’s Guide
Key findings and actionable next steps from a Meta-commissioned Deloitte industry research paper.
Privacy-Enhancing Technologies Overview
Digital advertising is evolving. Technology platform changes, privacy regulations and shifting consumer expectations are forcing the ads industry to reimagine digital advertising while paving the way for a privacy-first digital advertising ecosystem.
This new normal is not isolated to one single team, department or industry. To continue to drive performance in this new era of advertising, businesses must take action now to explore how privacy-enhancing technologies can usher in a new era of digital advertising centered on protecting user privacy.
Deloitte’s Marketers Guide to Privacy-Enhancing Technologies (PETs) is a resource designed to equip marketers with tangible ways to prepare for the use of PETs within their organizations and with vendor partners. It highlights key trends that provide insight into where the industry is going; core PET use cases for identity matching, activation, attribution, measurement and re-targeting; and actions to take today to prepare for the future.
Executive Summary
The Executive Summary provides an introduction to Privacy-Enhancing Technologies, why they are important and five next steps to prepare for them
Full Research Paper
“A Marketer’s Guide to Privacy-Enhancing Technologies” is the full report of which Privacy-Enhancing Technologies (PETs) are currently being explored within the digital advertising ecosystem, the current marketing use cases for PETs and how the ecosystem is likely to evolve
Navigating the New Era of Data Privacy with a Marketer's Guide to Privacy-Enhancing Technologies
Data privacy concerns are at an all-time high. People are increasingly aware of how their data is being collected and used, they are demanding more protection and control of their data. Get insights on technology platforms and regulators have responded with platform policy changes and privacy regulations.
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Get in touch
Tanneasha Gordon
Principal | Risk & Financial Advisory | Deloitte & Touche LLP
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