Creative business transformation

A radical re-think: Why business transformation needs to get creative

In Deloitte Digital's analysis of over a decade’s worth of company profiles, we see a shift in leadership roles that may be deprioritizing creativity across the organization. This is leaving a gap in c-suite leadership, talent, and culture. In short, a creativity gap is forming across business. To identify how to fill this gap, Deloitte Digital and LIONS analyzed Creative Business Transformation entries and held in-depth interviews with award-winning brands and found what will take us further: business transformation powered by modern creativity.

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