Next Generation CMO Academy

Academy participation is by invitation only for select Deloitte clients. An average of 45-50 high performing senior marketing executives make up each Academy class. Space is intentionally limited to enhance the learning experience and promote deep relationships among high-performing peers. Participants are sponsored by their Deloitte client account leader and nominated by their organization and exhibit one or more characteristics of the typical participant profile:

● Potential to become a C-level executive within the next three to five years
● Directly reports to the CMO or equivalent
● Regular interaction with C-suite executives
● Responsibilities for digital, customer experience, data analytics, etc.
● Significant experience providing vision and strategy for marketing initiatives

The Academy offers a tailored leadership development experience through a unique and proven combination of keynote speakers, small group learning, and breakouts. Whether your expertise lies in digital, communications, or traditional marketing, the Academy is an opportunity to take a step away from the tactics of your job and invest in your own leadership and professional development.

Academies are primarily in-person experiences held at Deloitte University, our premier leadership development facility located outside Dallas-Fort Worth.

● Perspective on skills required of a 21st-century CMO
● 360-degree assessment of their leadership style
● Tools to be resilient
● Strategies to collaborate across the organization
● Understanding of personal leadership strengths and development opportunities

● “Off the charts, best three days I‘ve had in a long time - the curriculum was incredible and very substantive - definitely positioning me as a more equipped executive.”

● “I really enjoyed the sessions. The individual focus on development, the strong peer group, and the access to CMOs were all really top notch. Easily one of the best professional development programs I’ve been to. Thanks for hosting me.”

● “Impressed with the quality of speakers and the relevancy of the content, so it has definitely been value add on my end…I’ve personally found that these sessions have been well rounded to address common challenges we’re all facing.”