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There are numerous ATSC 3.0 benefits, such as:
 

• Efficient delivery of IP content: One of ATSC 3.0’s benefits is that its one-to-many infrastructure makes it more efficient than broadband’s one-to-one design, enabling broadcasters to send data to multiple users at the same time with a single signal.
• Expanding connectivity access: Upgrading broadcast infrastructure with ATSC 3.0 can help overcome the digital divide by complementing existing broadband networks with efficient one-to-many data delivery.
• Rapid and cost-effective deployment: Unlike broadband providers, which require new infrastructure and extensive construction to extend fiber, cable, and wireless networks, ATSC 3.0 is rapidly deployable because it leverages existing TV infrastructure.
• Enhanced viewer experience: The ATSC 3.0 standard powers 4K Ultra HD visual content with high-dynamic range and extended color gamut and Dolby AC-4 Atmos audio.
• Resilient infrastructure: The physical resilience of broadcast towers, paired with the redundancy built into multitower networks in every US market, dramatically increases the likelihood that broadcast transmissions remain operational following catastrophic events.

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Next steps

• End-to-end ecosystem: Gather broadcasters, technologists, suppliers, and government to understand the public service capabilities of ATSC 3.0 and regulatory and ecosystem requirements for enabling a seamless and efficient transition.
• Broadcasters: Collaborate to develop nationwide ATSC 3.0 deployment strategies to ensure continuity of critical broadcast services during a transition period.
• Technology firms and device manufacturers: Explore 3.0 as a viable IP data delivery option with the potential to deliver significant cost savings over traditional wireless distribution and ready supply chains to meet increased demand for ATSC 3.0-compatible devices.

Learn more

Read Deloitte’s 2022 white paper for a deep dive into ATSC 3.0’s potential, and explore our 2025 update to understand the steps needed to accelerate its full adoption.