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There are numerous ATSC 3.0 benefits. However, there are also challenges associated that adopters should keep in mind.
 

• Nationwide coverage: Upgrading existing broadcast infrastructure with ATSC 3.0 transmitters will provide reliable internet content to most Americans without laying new fiber or building new wireless towers, overcoming the digital divide with an infrastructure that already reaches underserved communities.
• Rapid and cost-effective deployment: Unlike broadband providers, which require new infrastructure and extensive construction to extend fiber, cable, and wireless networks, ATSC 3.0 is rapidly deployable because it leverages existing TV infrastructure.
• Efficient delivery of IP content: One of ATSC 3.0’s benefits is that its one-to-many infrastructure makes it more efficient than broadband’s one-to-one design, enabling broadcasters to send data to multiple users at the same time with a single signal.
• Enhanced viewer experience: The ATSC 3.0 standard powers 4K Ultra HD visual content with high-dynamic range and extended color gamut and Dolby AC-4 Atmos audio.
• Resilient infrastructure: The physical resilience of broadcast towers, paired with the redundancy built into multitower networks in every US market, dramatically increases the likelihood that broadcast transmissions remain operational following catastrophic events.
• No FCC mandate to upgrade: Without a federal mandate, the development and deployment of ATSC 3.0 will require product development, marketing, and awareness campaigns to drive consumer adoption of devices.

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ATSC 3.0 applications

• Commercial
• Spectrum-as-a-service
• IoT and embedded systems
• Connected cars
• Advanced GPS
• Video on Demand
• Public Services
• Remote learning
• Advanced emergency alerting and informing

Next steps

• Legislators: Legislators should meet with broadcasters and technologists to understand public service capabilities of ATSC 3.0 and how those capabilities can help meet their policy and impact goals.
• Broadcasters: Broadcasters should develop rigorous, well-tested applications of ATSC 3.0 that clearly convey business value as they explore new technology use cases.
• Technology firms and device manufacturers: Technology firms that routinely send large quantities of data to fleets of devices should explore 3.0 as a viable IP data delivery option with the potential to deliver significant cost savings over broadband distribution.

Explore the report