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Bringing software to the cloud: A blueprint for success

Part of the For Cloud Professionals podcast series

Ever wonder how all that software that helps you get what you need out of the cloud gets to market? It starts with getting the feel of the market, establishing relationships with cloud providers, and partnering with them to meet their customers' critical needs.

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Bringing software to the cloud market: A look inside the process

Software powers the cloud. There are myriad software solutions that enable cloud providers to provide their bundle of services, but how do those solutions get to market and how do they get noticed by companies that need them? In this episode of the podcast, David Linthicum and guest, CEO John Jahnke, discuss how software vendors successfully bring their products to market. David and John break down the process of understanding market fit, establishing relationships with cloud vendors, and figuring out what success looks like. They also discuss remote working and how technologies that facilitate remote work help  the process of selling and how those technologies will remake the sales process.

Disclaimer: As referenced in this podcast, “Amazon” refers to AWS (Amazon Web Services) and “Google” refers to GCP (Google Cloud Platform).

From a software company's standpoint the value is really about revenue. This is about being able to get to customers in a seamless way.John was an early investor and advisor in and now serves as the CEO. Previously John held a significant leadership role at Cognizant where he helped the largest companies in the world execute on their global software engineering transformations.

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What is your approach to integrating the latest cloud technologies?

How do companies choose the right technologies based on current needs while balancing the need to co-exist with their legacy systems and investments? Pragmatism is key.

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Want cloud success? It's in the strategy, not the tools

Many organizations deploy new technologies to solve specific issues. This often leads to more complexity. To reduce complexity, look at what drives business value.

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Put Cloud in context with the future of business and technology

Because cloud is never just about cloud, a podcast about cloud isn’t either. Our two hosts deliver two unique perspectives to help bring you closer to achieving what matters most—your possible.

For Cloud Professionals, hosted by David Linthicum, provides an enterprise-level, strategic look at key issues impacting clients’ businesses. David, ranked as the #1 cloud influencer in a recent Apollo Research report, has published 13 books on computing, written over 5,000 published articles and performed over 500 conference presentations, making his specialization in the power of cloud simply undeniable.

As a pioneer in cloud computing, Mike Kavis leads Architecting the Cloud, which offers insights from the POV of those who’ve had hands-on experience with cloud technology. Mike’s personal cloud journey includes leading the team that built the world's first high-speed transaction network in Amazon's public cloud—a project that ultimately won the 2010 AWS Global Startup Challenge.

With two leaders in your ear, you’ll have the content you need to drive the next conversation around cloud. Check out both talk tracks within the Deloitte On Cloud podcast to get the compelling stories on your schedule to help you understand the topics that are reshaping today’s market.

Contact us at for information on this or any other On Cloud podcasts.

Or visit the On Cloud library for the full collection of episodes.

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