Social platform creator growth drivers has been saved
Perspectives
Social platform creator growth drivers
Elevating the creator experience (part one)
How can social platforms provide an unparalleled experience for their content creators? From deepening creator loyalty to innovating content production—discover five ways platforms can reimagine the creator experience and drive growth in the creator economy.
Pathways to growth in the creator economy
What are users, creators, and advertisers today seeking from their social platforms—and what are platforms prioritizing to improve and grow these stakeholders’ experience? We conducted research using former platform executive interviews, creator panel discussions, cross-generational global surveys, and publicly available data and found 12 primary growth drivers—five of which were unique to the creator experience. Learn about them below.
Social platform creator growth drivers: Elevating the creator experience (part one)
Five growth plays to enhance the social platform creator experience
Learn more about each creator growth driver
Elevate the creator experience today and unlock growth
Creators play a unique position in the equation of supporting daily active users growth. Today’s leading platforms are designing a range of tools and strategies to extend creator value and satisfaction. Centered in our platform growth equation, creators are growing their communities of viewers, while platforms are developing a more attractive product for advertisers. By activating the creator-focused growth opportunities, platforms can provide their creators with a differentiated and measurable partnership experience that helps creators grow their business and reach with authenticity. Learn more by downloading our full report.
Get in touch
Dennis Ortiz
Principal
Advertising, Publishing, Social Media, and
Platforms Subsector Leader
Technology, Media & Telecommunications
Deloitte Consulting LLP
Blair Morgan
Principal
Strategy and Analytics
Technology, Media & Telecommunications
Deloitte Consulting LLP
Sam Ruiz
Principal
Customer and Marketing
Technology, Media & Telecommunications
Deloitte Consulting LLP
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Marc Weiner
Senior Manager
Customer and Marketing
Technology, Media & Telecommunications
Deloitte Consulting LLP
Julius Tapper
Senior Manager
Customer and Marketing
Technology, Media & Telecommunications
Deloitte Consulting LLP
Micky Silverman
Manager
Strategy and Analytics
Technology, Media & Telecommunications
Deloitte Consulting LLP
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Endnotes
1 Christine Cutten, Dennis Ortiz, and Kenny Gold, The creator economy in 3D, Deloitte, 2022.
2 Ibid.
3 Connor Seidenschwarz and Bree Matheson, “Creator economy in 3D: The platform’s place in a shifting media landscape,” Deloitte, accessed June 6, 2024.
4 Dennis Ortiz et al., “To maximize creator relationships, brands should think long-term,” Deloitte’s CMO Today for the Wall Street Journal, April 18, 2023.
5 Dennis Ortiz et al., “Driving lifetime value in a content creator ecosystem,” Deloitte, accessed June 6, 2024.
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