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Perspectives
User-centered social platform growth drivers
Elevating the user experience
What strategies can social platforms activate to give their users the experiences they crave? Discover four key growth plays centered on a platform’s users that can help leaders unlock new opportunities and stand out from the competition.
Meet users where they are
At a time when social media platforms are competing fiercely for user time and attention, it’s important for platforms to elevate the experience for their users. Social platform leaders may be wondering how to navigate these complexities effectively, posing questions such as, “What are new and innovative ways users can interact with content on our platform?” or “How do we measure and enhance consumer trust?” By activating certain key user-focused growth strategies, platforms can ensure that they give their users what they want and need through personalized, community-oriented experiences.
Four growth plays to enhance the social platform user experience
Unlock a new experience for your social platform users with Deloitte
It’s critical for platforms to activate these opportunities and continuously drive direct user growth. As user preferences evolve and remain nuanced, platforms face a unique set of challenges that Deloitte is equipped to address. We’ve collaborated with leading social media platforms to create and implement user-centric strategies, bringing together cross-industry specialists from media and entertainment, technology, retail, consumer products, and more. Whatever your user-centric goals are, we’re here to help. Download the full report to learn more.
Get in touch
Dennis Ortiz
Principal
Advertising, Publishing, Social Media, and
Platforms Subsector Leader
Technology, Media & Telecommunications
Deloitte Consulting LLP
Blair Morgan
Principal
Strategy and Analytics
Technology, Media & Telecommunications
Deloitte Consulting LLP
Sam Ruiz
Principal
Customer and Marketing
Technology, Media & Telecommunications
Deloitte Consulting LLP
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Marc Weiner
Senior Manager
Customer and Marketing
Technology, Media & Telecommunications
Deloitte Consulting LLP
Julius Tapper
Senior Manager
Customer and Marketing
Technology, Media & Telecommunications
Deloitte Consulting LLP
Micky Silverman
Manager
Strategy and Analytics
Technology, Media & Telecommunications
Deloitte Consulting LLP
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