User-centered social platform growth drivers

Perspectives

User-centered social platform growth drivers

Elevating the user experience

What strategies can social platforms activate to give their users the experiences they crave? Discover four key growth plays centered on a platform’s users that can help leaders unlock new opportunities and stand out from the competition.

Meet users where they are

At a time when social media platforms are competing fiercely for user time and attention, it’s important for platforms to elevate the experience for their users. Social platform leaders may be wondering how to navigate these complexities effectively, posing questions such as, “What are new and innovative ways users can interact with content on our platform?” or “How do we measure and enhance consumer trust?” By activating certain key user-focused growth strategies, platforms can ensure that they give their users what they want and need through personalized, community-oriented experiences.

Social platform growth drivers: Elevating the user experience

Four growth plays to enhance the social platform user experience

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Unlock a new experience for your social platform users with Deloitte

It’s critical for platforms to activate these opportunities and continuously drive direct user growth. As user preferences evolve and remain nuanced, platforms face a unique set of challenges that Deloitte is equipped to address. We’ve collaborated with leading social media platforms to create and implement user-centric strategies, bringing together cross-industry specialists from media and entertainment, technology, retail, consumer products, and more. Whatever your user-centric goals are, we’re here to help. Download the full report to learn more.

Get in touch

Dennis Ortiz

Principal

Advertising, Publishing, Social Media, and

Platforms Subsector Leader

Technology, Media & Telecommunications

Deloitte Consulting LLP

deortiz@deloitte.com

Blair Morgan

Principal

Strategy and Analytics

Technology, Media & Telecommunications

Deloitte Consulting LLP

bbmorgan@deloitte.com

Sam Ruiz

Principal

Customer and Marketing

Technology, Media & Telecommunications

Deloitte Consulting LLP

sruiz@deloitte.com

Marc Weiner

Senior Manager

Customer and Marketing

Technology, Media & Telecommunications

Deloitte Consulting LLP

maweiner@deloitte.com

Julius Tapper

Senior Manager

Customer and Marketing

Technology, Media & Telecommunications

Deloitte Consulting LLP

jutapper@deloitte.com

Micky Silverman

Manager

Strategy and Analytics

Technology, Media & Telecommunications

Deloitte Consulting LLP

misilverman@deloitte.com

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