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Perspectives

The future of retail

The role of brick-and-mortar in retail of the future

Brick-and-mortar retail isn’t dead—but the role of the store is evolving. COVID-19 led to shifts in consumer behavior that are likely to continue. Now retailers must redefine the future of the store, the function of associates, and their plans to serve customers when and where they want. Explore these perspectives to prepare for the future of retail shopping.

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