How higher education is using AI to innovate for growth

Turning data into growth: Western Kentucky University’s AI-driven journey to boosting enrollment and revenue

In this episode, Gary Arora, Ethan Logan, former VP of Enrollment and Student Experience at Western Kentucky University (WKU) and Deloitte’s Benjamin Lynch discuss how WKU used AI-driven predictive modeling to reverse declining enrollment, optimize recruiting, and boost net tuition revenue by $2.3 million. The lessons WKU learned in its journey go beyond higher education, however, to show how AI-powered analytics can spark innovation, enhance efficiency, and drive growth in any industry.

Institutions need to be agile. [They] need to be cognizant of how they're doing and investing in their approach to cultivating new students.

Ethan Logan is the former vice president for enrollment and student experience for Western Kentucky University. He has worked in higher education for over 25 years, and he’s now an independent educational consultant.

Benjamin Lynch is an associate vice president at Deloitte Consulting LLP. He helps higher education institutions leverage technology to align their mission, strategic planning, and implementation strategies.

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