About us

Personalize fan experiences at scale with data and AI

Changing the game in fan engagement

In today’s digital landscape, sports organizations struggle to connect with and understand fans. What if you could change the game with fan data at your fingertips? Our digital transformation capabilities and reimagined customer data platform deepen insights into fan behavior, preferences, and engagement levels—cultivating meaningful connections while maximizing ROI.

The future of fan engagement is here

Fans today expect a personalized digital experience—and nearly 70% of consumers are more likely to buy from a brand that delivers one versus a brand that doesn’t¹. Teams that invest in fan data stand to see increased engagement and loyalty, plus stronger relationships with sponsors, investors, and the media². And with a projected value of $31.4 billion in 10 years³, the global sports analytics market has made it to the big leagues. How can sports organizations capitalize on this moment to unlock the true potential of their fan base?

Converge^™ by Deloitte for Sports empowers organizations to design personalized digital experiences at scale that are grounded in data science so you can attract, engage, and retain your fan base with more meaningful, holistic experiences. What if you could give fans the experience they want by seamlessly integrating touchpoints like ticketing, athlete interaction, game streaming, and more within a single, intuitive platform? Imagine a Fan Data Platform that takes your customer data and puts it to work, creating advantage for your team and shaping the future of sports.

Converge by Deloitte differentiators for Sports

We know the sports industry. Deloitte’s IndustryAdvantage™ approach gives you access to the full breadth of thinking, experience, and technology from across Deloitte and our ecosystems to help you apply transformative capabilities in an efficient, targeted way—and position your sports organization for the future.

Future of Work: Ways of working in uncertain times

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Deep market expertise
Shaping the future of fan engagement

Deloitte’s deep pool of talent combines relevant sports experience and technical skillsets to help you navigate through industry convergence and unlock new opportunities with confidence.

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Leading edge technology
Delivering an innovative fan data platform and app

Our enterprise, world-class software is built with Deloitte intellectual property (IP) and ecosystem partner technologies that can help you better leverage data, engage fans, and personalize experiences at scale.

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Competitive advantage
Investing in transformative value and scalability

We work closely with our curated ecosystem of technology partners and continuously invest in our industry cloud platforms to create sustained value and outcomes for sports organizations, leagues, and enterprises.

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CASE STUDY:

From data to drama approaching the Olympic Games

Fan Data Platform: Transforming the fan experience

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